Compare Plans


Dubai World Trade Centre announces strategic video collaboration partnership with Avaya

  • Partnership will help DWTC create ‘blended’ conference experiences

Dubai, United Arab Emirates – December 3, 2020 – Dubai World Trade Centre (DWTC) today announced a strategic video collaboration partnership with Avaya (NYSE: AVYA), under which DWTC will use the Avaya Spaces video meeting and workstream collaboration platform to create blended conference experiences at GITEX Technology Week 2020.

GITEX is the only major technology event in the world to go live in 2020, with its conference schedule set to gather government experts, tech innovators and game-changing start-ups, hosting over 350 technology experts from 30 countries speaking live on stage.

Visitors will be able to access more than 280 hours of content across industries and sectors including Artificial Intelligence, Smart Cities & 5G, Government, Future Mobility, Fintech, Digital Marketing, Energy, Healthcare and Education.

International speakers who are unable to travel into Dubai will be able to fully participate and engage conference sessions virtually via Avaya Spaces.

Avaya Spaces is an all-in-one video meeting and workstream collaboration platform for the digital workplace that changes the way work gets done in nearly 100 countries. It helps businesses, schools, governments and other organisations to bring together distributed groups of people instantly with immersive work spaces where they can message, meet, share content, manage tasks and collaborate in the cloud.

Despite Avaya Spaces having only launched earlier this year, Avaya is already in the 2020 Gartner Magic Quadrant for Meeting Solutions. Gartner defines ‘Meeting Solutions’ as offerings that “blend communications, collaboration and content sharing to enable virtual meeting scenarios to satisfy a variety of use cases.”

“Dubai World Trade Centre is one of the region’s technology pioneers, and is blazing new trails with its blended approach to conferences and exhibitions. Being at the forefront of the industry requires game-changing solutions that are changing the way work gets done. Avaya Spaces meets that requirement, delivering innovation for workstream collaboration that not only remote-enables teams and workers, but helps them meet and collaborate in ways that were previously unimaginable. With this partnership, we expect to deliver a conference experience like no other,” said Fadi Hani, Vice President – Middle East, Africa & Turkey, Avaya.

“After a year of missed opportunities, GITEX, in its 40th edition, is finally giving the technology industry a platform to reconnect and do business again through in-person networking and conferences. We are pleased to welcome Avaya to this landmark edition of GITEX and are thankful for their strategic support and commitment to digital transformation in the region,” said Trixie LohMirmand, Executive Vice President, Events Management, Dubai World Trade Centre.

GITEX Technology Week will serve as an umbrella event for the region’s leading technology shows, including GITEX Future Stars, the region’s largest tech startup event; GISEC, the region’s largest cybersecurity conference and exhibition; Future Blockchain Summit, the leading Blockchain festival, as well as the inaugural edition of Marketing Mania, the new tech platform dedicated to brand marketers.

GITEX will also welcome over 1,200 participating companies who are flying into Dubai from over 60 countries.

Avaya’s presence at GITEX Technology Week will be supplemented with a large footprint on GITEX Plus, a digital platform that enables remote visitors to experience the event from the comfort of their homes and offices. At GITEX, Avaya will demonstrate solutions that address post-pandemic business challenges and prepare organisations for the new world of work.

About Dubai World Trade Centre
With a vision to make Dubai the world’s leading destination for all major exhibitions, conferences and events, DWTC has evolved from being the regional forerunner of the fast-growing MICE industry into a multi-dimensional business catalyst, focusing on Venues, Events and Real Estate Management. Complementary to the primary service offerings are a range of value-added services from media/advertising, engineering and technical consultation and wedding planning, security services and an award-winning hospitality portfolio.


Alex Alias and
Julianne Embry

Avaya PR

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

Cautionary Note Regarding Forward-Looking Statements

This document contains certain “forward-looking statements.” All statements other than statements of historical fact are “forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the use of forward looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," “our vision,” "plan," "potential," "preliminary," "predict," "should," "will," or “would” or the negative thereof or other variations thereof or comparable terminology. The Company has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Company believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. The factors are discussed in the Company’s Annual Report on Form 10-K and subsequent quarterly reports on Form 10-Q filed with the Securities and Exchange Commission (the “SEC”) available at, and may cause the Company’s actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. The Company cautions you that the list of important factors included in the Company’s SEC filings may not contain all of the material factors that are important to you. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in this press release may not in fact occur. The Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Loading page...
Error: There was a problem processing your request.