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Joining Avaya in August 2022, this well-known former CEO of Vonage brings 30+ years of software and cloud-based business experience. Drawn to Avaya’s unmatched technology, massive customer base, and vast partner ecosystem, Alan is now revitalizing our iconic brand and product portfolio, honing the right solutions for companies of every size and environment.
Alan Masarek is President and Chief Executive Officer. He brings over 30 years of software and cloud-based business experience.
Alan is an industry innovator with deep expertise in enterprise communications, information technology and business services. He most recently served as Chief Executive Officer and a member of the Board of Directors of Vonage Holdings Corp. In this role, which he held from November 2014 to June 2020, Alan led the company through an era of transformation from a VoIP-based residential phone provider into a global enterprise cloud communications company. Over the course of his tenure, Vonage completed eight acquisitions and its market capitalization increased severalfold. As importantly, Mr. Masarek led a revitalization of Vonage’s culture, creating a talent-driven organization with a culture of agility, technology innovation and customer centricity.
Prior to Vonage, Alan served as Director, Chrome & Apps at Google, Inc. from June 2012 until October 2014, following Google’s acquisition of his prior company, Quickoffice, Inc. Alan was Co-founder and CEO of Quickoffice from June 2007 to June 2012. Under his leadership, Quickoffice became one of the world’s most widely used mobile productivity software solutions, engaging more than 26 million registered users at the time of Google’s purchase.
Alan earned his M.B.A., with Distinction, from Harvard Business School and his B.B.A., magna cum laude, from the University of Georgia.
Executive Vice President and Chief Technology Officer
Soren Abildgaard is Executive Vice President and Chief Technology Officer at Avaya. Soren has more than two decades of experience in global software development and engineering at high-growth SaaS companies, with international experience leading cross-functional teams to create and bring software products to market.
He brings to Avaya his strong focus and deep expertise in delivering platforms and products that enable customers to design and deliver great digital experiences. Soren came to Avaya from Contentful where he was EVP of Engineering. Under his leadership, he scaled the Contentful Platform to service many of the world’s largest brands. He also served as EVP of Engineering at Zendesk, where his team enabled growth in excess of $1B. Prior to Zendesk, Soren was VP of Engineering at Adobe’s Advertising Cloud (through the acquisition of TubeMogul, where he led engineering). He has held senior product development positions at several companies including Autodesk and Microsoft.
Soren has a Master of Science in Engineering from Technical University in Denmark.
Senior Vice President, Global Head of Sales
Nidal is Senior Vice President, Global Head of Sales, leading Avaya’s global sales and customer success organizations.
Nidal’s mission is to make a real difference to people’s lives in today’s digital world. He is an advocate for boundless innovation and teamwork, and with an international view and customer centricity at the fore, he works to empower and support Avaya customers and partners to define their own innovative and transformational cloud journeys.
In a career spanning 30 years as a sales leader, Nidal has been active in transforming business at three companies—NCR, ATT, and Avaya—and has spearheaded their ventures into new business lines.
Nidal holds a Master of Business Administration from Washington International University.
Senior Vice President Corporate Development, Strategy and Alliances
David Austin is Senior Vice President Corporate Development, Strategy and Alliances. David is responsible for developing the company’s overall strategy for business operations and manages multiple strategic functions including corporate development, technology innovation and business alliances along with serving as Chief of Staff to the CEO. David joined Avaya from Xeeva, Inc. a leader in cloud eProcurement, where he served as its Chief Operating Officer. Previously, David worked in the advisory practice at PwC and prior to that he was co-founder of Contextware, Inc. an award winning business process and knowledge management software company. He has held multiple management roles at Manugistics, Visteon and MCI Communications. David earned his Bachelor of Arts in International Relations and Masters in International Business and Transactions both from George Mason University.
Chief Human Resources Officer
Anna Crowley is a dedicated leader in the field of Human Resources, dedicated to creating a vibrant and inclusive work environment. As the Chief Human Resources Officer at Avaya, she spearheads the company's efforts to cultivate a culture that attracts and retains top talent, making Avaya a destination place to work.
In her role, Anna focuses on strategic HR planning, mergers and acquisitions, international resource planning, and new business development. She understands a thriving organization requires a strong foundation built on engaged and empowered employees. By emphasizing talent recruitment, engagement, development, and fostering diversity, equity, inclusion, and belonging (DEIB), Anna aims to create an environment where every individual can flourish.
Before her current position, Anna served as the Head of Talent Development, Recruitment, and DEIB at Avaya, honing her expertise in shaping a workplace culture that values growth and innovation. She has also significantly contributed to other organizations, including the Sacramento Municipal Utility District, where she played a pivotal role in HR strategy, learning and development, process excellence, and employee engagement.
With her global perspective and experience working in various countries, Anna brings a rich understanding of different cultures and work dynamics to her role. Her dedication to creating a culture that attracts and retains top talent has positioned Avaya as a sought-after destination for professionals in the industry. Drawing on her knowledge and commitment, Anna is instrumental in making Avaya a workplace where employees can thrive, contribute their best, and find fulfillment in their careers.
Through her leadership and unwavering focus on creating a vibrant and inclusive work environment, Anna Crowley exemplifies the importance of fostering a culture that makes Avaya a destination place to work. Her efforts drive positive organizational change and set an example for the HR community.
Senior Vice President and Chief Product Officer
Omar Javaid is the SVP and Chief Product Officer of Avaya. He has over 20 years of leadership experience in senior product and general management roles at Vonage, Google, Qualcomm, HP, and Motorola.
Most recently he was SVP & GM at Qualcomm, responsible for their global software product portfolio. Prior to Qualcomm he served as President, Nexmo, Vonage’s API BU after starting as their Chief Product Officer. At Vonage, he was part of the executive team which transformed the company from a telco into a leading enterprise software company in UCaaS, CCaaS, and CPaaS, culminating in a $6.2B acquisition by Ericsson.
Previously, Omar Javaid was vice president, product management at Motorola Mobility, a
Google company. He was part of the executive team that lead the successful turn-around of Motorola, leading to the $12.5B acquisition by Google. In this role, he was responsible for innovative smart phone, tablet, software and TV convergence products. During his tenure at Motorola, he designed and launched a number of successful and award-winning products, including the Razr I – the world’s first Intel-based smartphone by a major handset OEM – which was backed by a $100m marketing campaign. In addition to successfully managing and commercially launching hardware products, he also lead Motorola’s software, cloud services, and media strategy initiatives.
Prior to Motorola, Omar was an executive at Qualcomm for seven years after they acquired the last company he founded (Mobilocity). Prior to leaving he was VP marketing, strategy, and business development for the MediaFLO Technologies GBU.
Previously, Mr. Javaid was a successful executive and entrepreneur, bringing more than 15
years of technology and entrepreneurial experience in the Telecommunications, Media, and Internet industries with leading firms such as Deloitte & Touche. Omar holds degrees in chemistry and cellular & molecular biology from the University of Michigan, and executive education at Harvard Business School and Stanford University.
Chief Revenue and Customer Experience Officer
Marylou Maco is Chief Revenue and Customer Experience Officer at Avaya. She brings over 25 years of experience driving go–to–market strategy, sales channels, customer success, and field operations at high-growth software and cloud companies. Maco served as the Executive Vice President of Worldwide Sales and Field Operations at Genesys, where she led the GTM SaaS transformation over consecutive years of high growth. Under her leadership, the company grew revenues to greater than $1.9 billion, with year-over-year growth more than double the rate of prior fiscal years as the company completed its transition to becoming a cloud company.
Before Genesys, she served in several sales executive leadership positions, including at Anaplan, CogntiveScale, Hewlett Packard Enterprise, Oracle, and Cisco Systems.
Maco attended Penn State University, majoring in Management and Related Support Services.
Chief Transformation Officer
Al Morales is the Chief Transformation Officer at Avaya. He brings more than 30 years of global leadership experience in finance, business transformation, controllership, pricing, contracting, and policy. Morales has successfully lead company-wide transformation programs focused on enabling business excellence and innovation. He has held leadership roles at organizations such as PwC, TD SYNNEX, Tech Data, AmerisourceBergen, and AT&T, and most recently served as the Chief Transformation Officer at automotive supplier Tenneco.
Al is a Certified Public Accountant and obtained his bachelor’s degree in accounting and master of science, taxation, from Florida International University.
Senior Vice President, Chief Marketing Officer, and General Manager of Hardware
Josh Mueller is the SVP and Chief Marketing Officer, and General Manager of Hardware, at Avaya. He brings 20 years of experience in driving growth and leading go-to-market strategies, with a focus on delivering experiences that matter for customers. At Avaya, Josh oversees worldwide marketing and communications activities and Avaya’s hardware business, including Supply Chain, Procurement and Devices.
Before joining Avaya, he served as the SVP and Chief Digital Officer, and GM of the Portfolio Business Unit, at NI (National Instruments). He has also held key positions such as Chief Digital Officer at Vonage, Chief Marketing Officer at Dun & Bradstreet and multiple leadership roles at Dell Technologies.
Josh’s educational background includes a master’s degree in business administration from The University of Texas at Austin and a bachelor’s degree in business administration from Texas A&M University.
Executive Vice President and Chief Financial Officer
Amy O’Keefe is the Executive Vice President and Chief Financial Officer at Avaya, bringing over 30 years of global financial experience and leadership to her role in private and public companies. Most recently, she was the CFO for WW International, Inc, better known as Weight Watchers, a publicly held weight management company.
Before WW, she held CFO positions for over a decade for several private-equity portfolio companies, mainly in the consumer products space and all needing transformational change to unlock value. For nearly half of her career, she held various executive roles at The Black & Decker Corporation, culminating into the CFO of the Worldwide Power Tools and Accessories Division. She began her career at Ernst & Young and is a long-inactive Certified Public Accountant.
Amy graduated Summa Cum Laude from Loyola University in Baltimore, Maryland. She and her daughter currently reside in New York, New York.
Executive Vice President, Chief Administrative Officer, and General Counsel
Shefali Shah is Chief Administrative Officer and General Counsel, responsible for overseeing company-wide strategic initiatives and legal function.
Shefali joined Avaya from Era Group, one of the largest helicopter operators in the world, where she served as SVP, general counsel, and corporate secretary. Previously, Shefali held several senior management roles with Comverse Technology, Inc. She began her legal career at Weil, Gotshal & Manges LLP and Hutchins, Wheeler & Dittmar, P.C.
Shefali holds a Bachelor of Science in Business Administration from Boston University, and a Juris Doctorate in Law from Duke University Law School.
Avaya maintains diverse supplier alliances to achieve our goal of enabling our customers around the globe to win by creating intelligent communications experiences for their customers and employees.
Avaya Authorized Partners
Avaya is committed to protecting our customers from the negative impact of unauthorized resellers and their products, services, and sales practices. To protect your business, systems, and experiences, always work with Avaya authorized partners.
Ethics and Integrity
At Avaya, high standards for integrity and professionalism infuse our relationships with employees, customers, and partners. We’ve created a culture of ethical behavior, trust, and openness supported by our Code of Conduct, a resource our employees use every day to make the right decisions for our company and our customers.