Cogent Holdings Limited
Team engagement is the magic that happens when everyone in your workforce is connected effortlessly to the mission, to each other and to customers. When it works you feel it in your culture and on your balance sheet—and your customers feel it most. Barriers disappear. Productivity rises. Our team engagement solutions get you there.
From A to B with IP
New platform for new premises
For its new premises, Cogent wanted a communication platform that was as contemporary, cost-effective and flexible as the building would be – and would help its teams engage with one another more effectively. Previously, the company had used four different systems, some up to a decade old, across its different offices. This not only created complexity in terms of managing change; it also meant that many of the specific features of the systems were under-used. Even IT manager Desmond Yuen admitted that he had barely touched some of the buttons on his old deskphone.
- Provide a scalable, flexible and easily managed communications infrastructure to support a move to new state-of-the-art premises
- New capabilities for staff – allowing roaming and mobile use within a single solution
- Simplified management
- Easy for non-technical staff to use
- Video conferencing platform included
- Substantially reduced internal communications costs
- SIP trunking replacing ISDN – simpler infrastructure and further savings
- Network can grow with the business
The clear winner
Cogent opted for a virtualized IP Office solution, delivered by Singapore service provider and Avaya partner StarHub. As part of the implementation, the existing ISDN lines between Cogent’s offices were removed; instead, Cogent embraced StarHub’s SIP trunking offer to drive additional cost savings. SIP is relatively new to the Singapore market, but Desmond recognized its potential in terms of simplifying expansion and adding new sites. “Obviously we could make savings on internal calls with IP telephony,” he explained, “but with SIP we can simplify our infrastructure and save much more.”
Easy to use from desk to depot
Management too is far simpler. “We didn’t have the knowledge or resource to manage all four different solutions,” Desmond reflected, “but now there’s just one, and it’s simple to work with.” The Cogent team can carry out many of the day-to-day management tasks itself, or turn to StarHub or even Avaya.
“We’re very satisfied with the support Avaya have provided throughout,” he concluded. “The initial demonstrations were clear and compelling. Then since we started working with them, they’ve been quick to resolve issues and open to meeting with our senior management to explain how the solutions would work.”
- Avaya IP Office 9.1
- Avaya 1608 IP Deskphones and 9608 IP Deskphones
ABOUT STARHUB LTD.
Today, StarHub offers a growing suite of ICT solutions ranging from network to mobility services that allow companies to optimise productivity at lower costs. StarHub presents the latest suite of solutions, from a range of best-in-class partners, to help businesses achieve exponential growths. Boosted by the ultra-high speed fibre-based Next Generation Nationwide Broadband Network, StarHub solutions harness the power of cloud and mobility, translating them into effective solutions that truly transform businesses.
ABOUT COGENT HOLDINGS LIMITED
Cogent Holdings Limited and its subsidiaries (“Cogent”) started as a family business providing point-to-point cargo transportation with a small fleet of trucks in the 1960s. Today it has grown into one of Singapore’s leading logistics management service providers and a highly regarded listed company with a broad-based clientele that ranges from large local companies to multinational companies. It recently completed the move to a brand new logistics hub, which is one of the largest in Singapore.