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Avaya Edge Channel Program Delivers, Evolves and Expands Partner Opportunities

Program receives 5-Star Partner Program Rating from CRN


Santa Clara, Calif. – April 2, 2018 – Avaya Holdings Corp. (NYSE: AVYA) today announced that progress made in meeting commitments, evolving programmatics and expanding partner opportunities has netted the Avaya Edge channel program a 5-Star rating from CRN® , a brand of The Channel Company.

Avaya’s efforts to improve its channel program fall into three key areas: simplification, speed of commerce, skills development – all designed to enable partners to succeed as businesses transition to Cloud solutions, engage in digital transformation and look to the advantages of new and emerging technologies such as artificial intelligence, machine learning and blockchain. By way of example in each area:

  • Simplification:  Avaya has made it easier for partners to do business with the company. The Avaya Cloud storefront is the result of extensive infrastructure improvements targeted at enhancing the speed and ease of transacting cloud sales. Now customers and sales agents can quote and place orders electronically in minutes. Avaya has even streamlined its product and solutions portfolio: for example, consolidating the number of user interfaces for its unified communications platforms under Avaya Equinox, a single, powerful signature user experience.   
  • Speed of commerce: A new program, SPARK, kicks off this week aimed at accelerating revenue-driven leads to partners to increase their sales funnel and success. In addition, Avaya’s latest cloud performance incentives reward partners for their growth across Avaya’s solutions and services portfolio, and the value they provide to their customers.  The Avaya CX Partner App provides instant access from mobile devices to customer materials, videos, in-app messaging and tailored news preferences and more to stay up-to-date and equipped with the tools and materials they need to win.
  • Skills development: Avaya knows the relationship partners have with their customers’ means keeping them abreast of the use cases for new and emerging technologies and how they are supported by the Avaya portfolio. Avaya Edge Cloud Integrator and Specialist program tracks help ensure partners have the skills needed to assist companies with the transition to adopt Avaya cloud solutions. The Avaya World Innovation Tour – happening now – translates terms like digital transformation, customer experience, and omni-channel into smarter, more personal interactions and more flexible, secure systems. Live solution demonstrations show how artificial intelligence, blockchain, IoT and Cloud integrate with the Avaya portfolio to help connect everyone with everything, making work less work and customer service more extraordinary. Avaya also hosts over 100 partner enablement sessions per quarter with over 20,000 attendees, connecting partners with industry experts and tools to solve customer challenges and deliver the best communications experience possible.

The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs. To determine the 2018 5-Star ratings, The Channel Company’s research team assessed each vendor’s partner program based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.


“The Avaya Edge channel program is firing on all cylinders – it’s a great time to be an Avaya partner. The demand is there and we’re making it even easier for partners to connect with customer opportunities, and have the skills, tools and support needed to move them into first place when it decision-making time comes. We’re very pleased that our efforts are recognized by CRN as a 5- Star Partner Program.”
Gary Levy, Vice President, U.S. Channels, Avaya

“Finding the right technology vendor to partner with can be a daunting task, given the vast array of choices now available to solution providers. CRN’s Partner Program Guide and 5-Star ratings help them narrow the field and find the best fit, identifying the most rewarding partner programs and providing crucial insight into their strengths and benefits. We are pleased to present our 2018 PPG list, recognizing the strongest and most successful partner programs in the channel today.”
Robert Faletra, Executive Chairman of The Channel Company

About Avaya
Avaya is a global leader in digital communications software, services and devices for businesses of all sizes. Our open, intelligent and customizable solutions for contact centers and unified communications offer the flexibility of Cloud, on-premises and hybrid deployments. Avaya shapes intelligent connections and creates seamless communication experiences for our customers, and their customers. Our professional planning, support and management services teams help optimize solutions, for highly reliable and efficient deployments. Avaya Holdings Corp. is traded on the NYSE under the ticker AVYA. For more information, please visit

Cautionary Note Regarding Forward-Looking Statements
This document contains certain “forward-looking statements.” All statements other than statements of historical fact are “forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the use of forward looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," “our vision,” "plan," "potential," "preliminary," "predict," "should," "will," or “would” or the negative thereof or other variations thereof or comparable terminology and include, but are not limited to, availability and effectiveness of new products and features. The Company has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Company believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. The factors are discussed in the Company’s Registration Statement on Form 10 filed with the Securities and Exchange Commission, may cause its actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a further list and description of such risks and uncertainties, please refer to the Company’s filings with the SEC that are available at The Company cautions you that the list of important factors included in the Company’s SEC filings may not contain all of the material factors that are important to you. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in this report may not in fact occur. The Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Source: Avaya Newsroom



Alex Alias

Avaya Corporate Communications

Phone: 669-242-8034

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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