09-27-2017

Avaya to Go Beyond the Digital Experience at GITEX 2017

Avaya to bring together leading customers from across Avaya International region for first time ever to present real-world use cases for next-generation customer experience

Middle East – 2017: Avaya will showcase at GITEX Technology Week how it is working with organizations to design solutions that go beyond the digital experience, presenting real-world use cases from its customers across the Avaya International (Europe, the Middle East & Africa, and Asia-Pacific) region for the first time ever at the event. Avaya will highlight how its unique discovery process and agile platforms are helping companies to create superior customer experiences and drive business success in today’s digital world.

Avaya will also demonstrate how its open, standards-based approach allows organizations to integrate emerging technology trends such as artificial intelligence, the Internet of Things and blockchain to simplify adoption and deliver measureable results. Avaya will bring these concepts to life at GITEX Technology Week through a series of exhibition areas devoted to specific vertical industries, including banking and finance, healthcare, hospitality, public safety, and more.

With 89% of organizations expecting to compete primarily on customer experience, according to Gartner, organizations need to evolve digitally and deliver truly differentiated experiences to their customers and workers. However, while falling short on customer expectations has a direct impact on retention and revenue, 88% of CIOs surveyed by KPMG and Harvey Nash believe their companies have yet to fully benefit from their digital strategy.

“Delivering the superior customer experience that today’s consumers demand requires meeting their expectations at every touchpoint – physical and digital. Customers today want to get seamless experiences, regardless of the channel they use, on the devices of their choice and at their convenience,” said Nidal Abou-Ltaif, President, Avaya International. “This year’s GITEX is the perfect platform for Avaya to demonstrate how we are working with customers and partners around the world to deliver flexible, future-proofed solutions that meet customer expectations in today’s fast-moving digital world.”

Avaya solutions are being used today by leading organizations across the Middle East and around the globe. The world’s top 10 airlines and the world’s top 10 banks are running Avaya, with Avaya healthcare solutions used by more than 5,000 healthcare industry institutions worldwide. The company today serves over 90% of Fortune 500 companies.

Avaya will be located within GITEX Technology Week 2017 at stand Z-C20 in Za'abeel Hall.

About Avaya
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications — offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at www.sec.gov. Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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pbranton@avaya.com

+971 4 4048315

daniel.mercado@bm.com

+971 50 9095517

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