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Avaya Appoints COL as Distributor to Extend Reach in the Hong Kong Market

Hong Kong – Avaya, a global leader in business communications, software, systems and services, announced today that an agreement has been signed with COL Limited, a subsidiary of Wharf T&T Limited, as its distribution partner for the Hong Kong region.  The two companies will focus on driving adoption of Avaya’s innovative technology solutions and helping organizations in Hong Kong achieve their digital transformation objectives.

COL will provide the full range of Avaya products and solutions to channel partners in Hong Kong initially, expanding later to the wider region. Through COL, resellers will be able to provide enterprises of all sizes with Avaya products and solutions for unified communications and collaboration, contact center, cloud-based communication applications and networking.

Digital transformation is topping the corporate agenda for organizations across Asia, while CIOs are facing budget constraints in challenging market conditions. Avaya helps remove the uncertainty caused by digital disruption, with cutting-edge solutions designed to enable businesses improve their operation excellence, enhance customer satisfaction, and drive greater competitive differentiation.

COL is a leading IT services company in Hong Kong, with over 40 years of experience enabling customers improve their business performance and create value through the adoption of quality solutions and services. The company offers a full range of unified communication solutions, IT infrastructure, system integration, business continuity and disaster recovery services to its customers. COL’s data centre and business continuity solution is the flagship in its product portfolio, holding 80% market share in the financial industry and MNC sector.

“This distribution agreement signals the start of an exciting time for the industry and for us. Avaya has the reputation, the reach and the commitment to deliver quality communication applications. Together and through our channel partners, we will make a very positive impact in delivering future-proof communications solutions to business customers with proven competence to design, build, implement and operate.”
        Kam Poon, Vice President, Business Market of COL.

“As the only company specializing in complex business communications built on open and mobile software platforms, Avaya is uniquely positioned to help organizations in Hong Kong as they face unprecedented challenges to evolve digitally and deliver richer customer experiences. By partnering with COL, we will extend our reach in the market and build lasting relationships with customers and partners.” 
        Chen Wei , Managing Director, Greater China, Avaya Inc.

About Avaya:
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications with integrated, secure networking— offered on premises, in the cloud, or a hybrid. Today’s digital world requires some form of communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

About COL Limited
COL is an IT service subsidiary of Wharf T&T Limited and a leading IT services company in Hong Kong with over 40 years of experience. Our goal is to enable customers drive their business performance through quality services and better products and solutions. COL offers a full range of IT infrastructure, system integration and application services as well as business continuity and disaster recovery services to our customers. COL’s application implementation services cover Human Resources Management System (HRMS) and Business Intelligence & Analytics solutions. Our data centre and business continuity solution is the flagship in its product portfolio with 80% market share in the financial industry and MNC sector. To ensure a high-quality standard, COL is the first provider in Asia achieving triple certifications of ISO 14001, ISO 20000 and ISO 27001 for its data centre, business recovery services and tape vault operations.

COL is a Cisco Gold partner, an EMC Velocity Partner, a Juniper Networks Elite Partner, an Oracle Gold and ISV Partner, and a VMware Partner. COL is CMMI Level 3 assessed. For further information about COL, please visit COL website at


+86 10 8516 5578

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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