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Avaya Taps Augmented Reality into the Customer Engagement Experience

Dubai, UAE; 2016: Augmented Reality (AR) is redefining consumer experiences and business interactions in the region and around the world. At GITEX Technology Week 2016, Avaya, a global leader in business communications software, systems and services, is demonstrating the application of this game-changing technology to create an Omnichannel, connected and automated experience for the banking industry.

Augmented Reality open up new modes of interacting with dynamic content and sets the stage for interactive and real-time consumer engagement. Visitors to the Avaya stand at GITEX are greeted by a Digital Avatar representing a banking agent, and interactive AR brochures, which can be accessed using a tablet PC. Users can scan the digital icons of their choice and be directed to additional information about that service, including additional icons to access more information or request a call-back.

International Data Corporation (IDC) has reported that the Middle East and Africa augmented and virtual reality market will grow from $181.59m this year to $6bn in 2020, projecting annual growth rates of more than 100%. With the GCC region on the cusp of tapping into this significant potential of Augmented Reality across a range of sectors, Avaya provides a glimpse into the intelligent integration of online and offline consumer experiences.

“Augmented Reality opens up a range of possibilities for the future of collaboration and communication, and in creating unique product experiences for the customer. With rising interest in enterprise AR, we are increasingly seeing the introduction of AR enterprise applications. Platforms such as Avaya Breeze deliver an open, mobile engagement platform to develop business communications applications to help create unique value and that personal connect that customers look for today.”
Mohammed Areff, Vice President, Middle East, Africa, and Turkey, Avaya

About Avaya
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications with integrated, secure networking— offered on premises, in the cloud, or a hybrid. Today’s digital world requires some form of communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


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About Avaya

Businesses are built by the experiences they provide, and everyday millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at