NEWS & EVENTS
Avaya Commits to Support Digital Transformation in Bahrain
Avaya invests in local presence in Bahrain with new office as demand continues to rise for next-generation customer experience
Manama, Bahrain; 2017: Avaya announced today the opening of its new office in Bahrain as part of its strategy to support Bahrain’s digital transformation efforts and meet growing demand for next-generation communication and collaboration solutions. The expansion furthers Avaya’s commitment to investing in local talent while enabling businesses of all sizes to evolve as Bahrain moves towards being a digital economy.
Avaya has experienced rapid growth in Bahrain as organizations adopt emerging technologies to reduce costs, boost employee productivity and enhance customer engagement. With Bahrain’s IT industry rapidly maturing, public and private-sector organizations are looking to leverage emerging technologies, including cloud, analytics, the Internet of Things and artificial intelligence, to play their part in Bahrain’s economic development and help to create new jobs. Avaya’s range of cloud-based solutions and professional services are already helping businesses in Bahrain easily and cost-effectively achieve their digital transformation objectives.
Avaya’s presence in the Kingdom is also represented through strategic business partnerships with some of the most innovative companies in Bahrain, including Bahrain Telecommunications Company (Batelco), VIVA Bahrain, Fakhro Electronics and Maicom IT Services. Through these collaborations, Avaya’s communication solutions are deployed with prominent, public-sector customers including the recent ICT infrastructure transformation of Bahrain Petroleum Company (Bapco), the national oil company of Bahrain. The company has also worked closely with private-sector businesses such as Idbar Bank, Mesk Holding and YBA Kanoo to enable the delivery of superior customer experiences.
Programs aimed at exploring new communication and collaboration technologies in Bahrain are being driven in part by sizeable eGovernment and eCommerce initiatives aimed at achieving economic diversification. The Kingdom’s ICT sector is already witnessing 10.3% annual revenue growth and is projected to reach USD2.7 billion by 20201.
“We are happy to see that Avaya are launching an office in Bahrain. The company’s presence goes hand in hand with our efforts to strengthen our communication infrastructure, helping to promote the Kingdom as a hub for innovation in the region. Avaya’s collaboration with the public and private sectors in Bahrain will provide valuable support to upcoming and ongoing projects and we look forward to seeing companies based in Bahrain take advantage of their experience and expertise in the field.”
Khalid Al Rumaihi, Chief Executive at the Bahrain Economic Development Board (EDB)
“The Kingdom’s efforts to create an open and favourable business environment have made this country an attractive center for business while encouraging investments to diversify the economy. Our priority is enabling our customers’ success. With the opening of this new office, we aim to provide them and our partners with easy access to our products, services and solutions to support and enhance their digital strategies.”
Nidal Abou-Ltaif, President, Europe, Middle East & Africa and Asia Pacific, Avaya
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications — offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.
1 Economic Development Board Bahrain
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