Santa Clara, Calif. – May 18, 2020 – Avaya Holdings Corp. (NYSE:AVYA), a global leader in solutions to enhance and simplify communications and collaboration, today announced that CRN®, a brand of The Channel Company, has named Lisa Frederick, Senior Director of Channel Sales and Direct Market Resellers (DMRs) to its esteemed 2020 Women of the Channel list.
Recognizing the unique strengths, vision, and achievements of a select group of women, this prestigious, annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all areas of the IT ecosystem, including technology vendors, distributors, solution providers, and other IT organizations.
“Avaya continues to drive new ways for our channel partners to be successful, and I am proud and humbled to work closely with our partners every day in providing Avaya innovation to a growing market for communications and collaboration solutions,” Frederick said. “This includes evolving our award-winning Avaya Edge Partner Program to reward our partners for driving subscription and cloud revenue, and I look forward to continuing to help further grow our partner network and deepening our relationships.”
“It is a privilege to work with Lisa and we congratulate her on this well-deserved recognition,” said Jon Brinton, VP, North America Channel Sales, Avaya. “Her leadership and accomplishments developing sincere and transparent relationships with each partner has, and will continue to help drive their business transformation and our mutual success.”
CRN editorial team selects the honorees to celebrate a list of exceptional women acclaimed for their contributions to channel advocacy, growth, thought leadership, and dedication to the IT channel.
“CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honor them for their accomplishments and contributions to driving channel success.”
The 2020 Women of the Channel list will be featured in CRN Magazine on June 8 and online at www.CRN.com/WOTC.
To learn more about Avaya’s partner program, visit www.avaya.com/en/partners/.
Businesses are built on the experiences they provide, and everyday millions of those experiences are built by Avaya (NYSE: AVYA). For over one hundred years, we’ve enabled organizations around the globe to win – by creating intelligent communications experiences for customers and employees. Avaya builds open, converged and innovative solutions to enhance and simplify communications and collaboration – in the cloud, on-premise or a hybrid of both. To grow your business, we’re committed to innovation, partnership, and a relentless focus on what’s next. We’re the technology company you trust to help you deliver Experiences that Matter. Visit us at www.avaya.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com