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Avaya Appoints William Madison as Vice President, North America Cloud Sales to Drive Increased Growth and Adoption of Cloud Communications Solutions

Santa Clara, Calif. – January 15, 2020 – Avaya Holdings Corp. (NYSE:AVYA), a global leader in solutions to enhance and simplify communications and collaboration, today announced it has appointed William Madison as Vice President of Cloud Sales for North America. Madison will be responsible for enabling accelerated growth and adoption of Avaya cloud solutions with customers and partners, including the new Avaya Cloud Office UCaaS offer resulting from the company’s recent strategic partnership with RingCentral.

Avaya is addressing the evolving and growing market for cloud-based unified communications, collaboration and contact center cloud solutions for organizations from large enterprises to small-medium business, leveraging an extensive channel ecosystem to extend its market reach. In his role, Madison will have a major focus on Avaya Cloud Office, coming in the first quarter of 2020, a new solution intended to provide customers with a seamless journey to cloud-based unified communications built on the industry’s leading UCaaS platform combined with Avaya-only capabilities including unique features, device interoperability and migration tools.

Madison comes to Avaya from Masergy Communications, a secure software-defined network and cloud platform company for the digital enterprise, where he was Vice President of Global Channel Development and Channel Chief, focused on Masergy’s go-to-market in both the US and EMEA regions. During his tenure at Masergy, Madison was recognized with several industry awards, most recently the 2019 Circle of Excellence at Channel Partners. Prior to Masergy, Madison held several leadership roles focused on establishing new strategic partnerships and building specific sales alliances expanding routes to market and increasing near and long-term revenue contributions.

“Demand for comprehensive cloud communications and collaboration applications continues to accelerate, and we believe Avaya’s partner ecosystem plays a critical role in meeting this demand,” said Jon Brinton, Avaya Vice President, North America Channel Sales. “As Avaya continues its focus on delivering cloud solutions to help address the needs of our customers and partners, we’re excited to have Madison join our company with his extensive industry experience and demonstrated leadership building and expanding successful channel relationships.”

“This is an exciting time to be joining Avaya, as the company strengthens its cloud portfolio and there is tremendous excitement among partners and customers around Avaya Cloud Office and our focus on providing a simplified customer journey to the cloud,” said Madison. “Avaya serves a majority of the largest organizations globally and has continued to be one of the leaders in the market in customer and employee experience. As organizations of all sizes increasingly plan to adopt cloud communications, I look forward to helping to drive growth for our customers, partners and Avaya.”


Alex Alias

Avaya Corporate Communications

Phone: 669-242-8034

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

Cautionary Note Regarding Forward-Looking Statements

This release contains certain “forward-looking statements.” All statements other than statements of historical fact are “forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the use of forward looking terminology such as "anticipate," "believe," "continue," "could,“ "estimate," "expect," "intend," "may," "might," “our vision,” "plan," "potential," "preliminary," "predict," "should,“ "will," or “would” or the negative thereof or other variations thereof or comparable terminology. The Company has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Company believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. These factors are discussed in the Company's Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC”), and may cause its actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a further list and description of such risks and uncertainties, please refer to the Company’s filings with the SEC that are available at The Company cautions you that the list of important factors included in the Company’s SEC filings may not contain all of the material factors that are important to you. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in this report may not in fact occur. The Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

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Source: Avaya Newsroom

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