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Westcon Lays Out Plan for Ireland Push With Avaya Cloud OfficeTM

Distributor aims to grow adoption of Avaya Cloud Office in Irish market after recently being named European Master Agent

London, United Kingdom – September 01, 2020 - Westcon, the leading technology distributor, has today announced a new partner recruitment drive in Ireland with Avaya (NYSE: AVYA), a global leader in communications and collaboration, for the resale of Avaya Cloud OfficeTM by RingCentral®. Ahead of a go-live on 29 September, Westcon, a Master Agent for the Unified Communications as a Service (UCaaS) platform across Europe, intends to build on the successful launch of Avaya Cloud Office in the UK, which took place in June, by both enabling its partner community and creating end user demand in the Irish market.

Avaya Cloud Office continues to gain momentum with users globally, enhancing the way organisations communicate with customers, partners and colleagues through an all-in-one solution that delivers seamless collaboration across multiple channels. By enabling voice calls, team messaging, meetings, conferencing and file sharing in a single solution, Avaya Cloud Office reduces cost and complexity while empowering workforces to call, meet and message across any device from wherever they are.

As European Master Agent for Avaya Cloud Office, Westcon has so far recruited and enabled a UK-wide partner base with free sales and technical training, marketing assistance and legacy user migration campaigns. The Master Agent opportunity for UCaaS is compelling to VARs and consultants of all types, not only those with voice backgrounds, as it requires only opportunity qualification and delivers monthly commissions for the lifetime of the customer contract to the partner.

Antony Byford, Managing Director, Westcon UK & Ireland, said: “Avaya Cloud Office represents a solution that is best in class, delivered by two of the most respected names within Unified Communications in Avaya and RingCentral. Both vendors are built on a strong brand legacy that continues to grow, and we’re proud to have the opportunity to be a part of that.

“We believe that Avaya Cloud Office presents a great opportunity to serve the advancing needs of the Irish market as it moves towards cloud based UC and our on-boarding programme will make it easy and profitable for partners.”

Aidan Furlong, General Manager – Ireland, Avaya, said: “As a strategic distribution partner of Avaya, and having already established a partner base for Avaya Cloud Office in the UK, we’re excited to see Westcon help Irish partners and customers realise the benefits of this new UCaaS solution. Westcon’s long held relationships within the market and the value it brings to its customers will certainly help us to drive adoption for Avaya Cloud Office.”

About Westcon-Comstor

Westcon-Comstor is a global technology distributor with annual revenues that exceed US$3 billion. Operating in more than 70 countries, it delivers business value and opportunity by connecting the world’s leading IT vendors with a channel of technology resellers, systems integrators and service providers. It combines industry insight, technical know-how and more than 30 years of distribution experience to deliver value and accelerate vendor and partner business success. It goes to market through two lines of business: Westcon and Comstor. | Twitter | Facebook


Ben Davies
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Alex Alias and
Julianne Embry

Avaya PR

Tom Paye

PR Manager – Middle East, Africa & Turkey

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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