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Imperium to Accelerate Regional SMB Cloud Adoption with Avaya

Imperium to deliver Powered by Avaya offering to meet growing demand of midmarket customers for cloud-based communications solutions

Dubai, UAE, 2018 – Avaya Holdings Corp. (NYSE: AVYA) announced today that Imperium Software Technologies, a leading regional ICT solutions provider, is the latest company in the Middle East to be authorized to provide the “Powered by Avaya” cloud offerings. “Powered by Avaya” is designed to meet the growing needs of midmarket customers in the region for cloud-based communications solutions.

Established in 2005, Imperium is a leading Avaya DevConnect Technology partner in the region, and is a dedicated software powerhouse, building robust, holistic and secure telecommunication systems for businesses. With expertise across all midmarket sectors, and in Unified Communications (UC) and Contact Center (CC) solutions, Imperium provides customized and powerful software solutions to give customers complete control.  Imperium will host and maintain Avaya cloud services in its own data center, providing reliable Avaya cloud services directly to customers in the region.

Small-to-medium sized companies account for around 90% of registered businesses in the Middle East and Africa (MEA). With demand for cloud growing in the region, Avaya sees significant potential for channel partners that want to offer the same rich communication experiences customers expect from on-premises Avaya solutions delivered as cloud-based offerings. “Powered by Avaya” enables channel partners to offer Avaya’s UC and CC solutions in the way that best meets their customers’ needs – on premises, hybrid cloud, or fully hosted.

Manikandan Karunakaran, Founder and Managing Director of Imperium Software Technologies, said: “Through ‘Powered by Avaya’, Imperium can now fulfill our customers’ demand for modern cloud-based communications. Avaya shares our vision for how communication shapes compelling customer experiences and drives new efficiencies across organizations. The extension of our partnership with Avaya gives us the freedom to innovate with our customers in a way that suits them, seamlessly transforming their businesses at their own pace.”

Khalid Khan, Director of Cloud & Midmarket Segment at Avaya MEA, South Europe and Asia-Pacific, said: “The midmarket sector, a crucial driver of the regional economy, faces unique IT challenges and constrains. Yet often, their needs are overlooked as vendors either focus on larger enterprise customers, or provide solutions that don’t deliver the scalability, resiliency, and flexibility mid-market customers require to succeed in today’s business environment. Empowered by Avaya’s global capabilities, Imperium can continue unlocking the advantages of high-quality cloud-based communications for their customers.”

About Avaya

Avaya is a global leader in digital communications software, services and devices for businesses of all sizes. Our open, intelligent and customizable solutions for contact centers and unified communications offer the flexibility of Cloud, on-premises and hybrid deployments. Avaya shapes intelligent connections and creates seamless communication experiences for our customers, and their customers. Our professional planning, support and management services teams help optimize solutions, for highly reliable and efficient deployments. Avaya Holdings Corp. is traded on the NYSE under the ticker AVYA. For more information, please visit

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