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How Businesses Can Keep Customers at the Centre — Even When Disaster Strikes

The COVID-19 crisis has accentuated the link between customer engagement and business success. “The pandemic basically disconnected this common pattern where customers can physically see you and engage in your business,” says Davide Petramala, Director of Avaya OneCloud CPaas, at Avaya, an international technology company specializing in cloud communications and workstream collaboration solutions. “Suddenly businesses found themselves competing with thousands of other online options with staff all working from home.”

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About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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