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In his bestseller Tipping Point, author Malcolm Gladwell defined a tipping point as a moment of critical mass, when the status quo changes. Companies operating today have reached this point when it comes to the importance of customer experience.
Companies and app developers are now participating in an experience economy, where the experiences offered to customers carry the same weight as the product or service itself. A recent study by experience management services firm Walker found that customer experience has overtaken price and product as the key brand differentiator.
Read more at ITWorldCanada.com.
Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ambitions and challenges, giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at https://www.avaya.com.