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4 Key Values to Delight Customers During the Pandemic

A public company that traces its origins back more than 100 years to the founding of AT&T has some valuable lessons for small business leaders.

Life is 10 percent under your control and 90 percent how you handle what you can't control. This expression came to the mind of Jim Chirico, CEO of Avaya, a Raleigh, North Carolina-based business communications provider, during our February 18 interview for my research on the future of business strategy.

We were discussing what keeps him up at night as he oversees the implementation of a new business strategy that has contributed to a more than doubling of its stock price in the last year.




About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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