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Avaya OneCloud Rebrand Flexes Cloud, Subscription-Based Services Focus

Unified communications giant Avaya is rebranding its entire communications portfolio under the Avaya OneCloud name, another signal to the market that Avaya is putting all its muscle behind the cloud.

“For the channel, the portfolio rebrand will ‘dramatically’ simplify how Avaya partners connect customers with products. The alignment will help improve sales conversations and the delivery of Avaya solutions and packaged offerings from the channel.” – Simon Harrison, Avaya’s chief marketing officer

‘By simplifying the positioning … we can target more value-based selling and more complete outcome-based solutions, which is what customers want. They don’t want tactical features, they want solutions to real problems,’ Simon Harrison, Avaya’s chief marketing officer, tells CRN.

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About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

CRN, Gina Narcisi

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