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Avaya’s Subscription Model is ‘Booming’

The model's become the preferred way for its customers to do business

A McKinsey survey of IT decision-makers revealed 82 percent of enterprise leaders prefer to buy on-premises software through a subscription. The same McKinsey study further found that 90 percent of enterprises are transitioning to, or considering migrating to, subscription models. “The reasons for this are not only financial, Steve Brock, Director Avaya Subscription Marketing, told UC Today in a recent interview.

The Avaya Subscription consumption model made its debut before millions of workers were forced to go remote and Brock said it’s been a major driver in helping organizations enable remote workers and, by extension, business continuity. The investments required for these systems haven’t been too hard to swallow on a subscription basis, and they’ve created ‘genuine improvements in companies’ communication and collaboration abilities. “They want to innovate when they have needs, not only when they have a budget,” Brock added.

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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