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Avaya Appoints Steve Rafferty as Managing Director for the UK to Increase Customer Focus

Guildford, UK  2016: Avaya, a global leader in business communications software, systems and services, today announced that Steve Rafferty has been appointed as Managing Director for the United Kingdom, with immediate effect.

Steve’s focus in his new role will be to continue championing Avaya’s customer first culture and motivating his team towards delivering the digital transformation goals of their customers. Steve will lead the transformation and integration of the UK sales teams and ensure that Avaya’s global strategy is executed in the UK. Steve will also be responsible for continuing Avaya’s commitment to support its channel partners and customers at a local level.

Steve will report to Ronald Rubens, Vice President for Northern Europe, ensuring the UK has access to expertise across Europe in order to take advantage of these opportunities, optimise its resources and better service customers throughout the regions as quickly and efficiently as possible.

Prior to being appointed UK Managing Director, Steve was Vice President of Service Providers and Systems Integrators for Avaya in the EU region. In this role, he grew Avaya’s business considerably and worked closely with many EU partners and customers.

Steve brings over 25 years’ experience in the telecommunications and enterprise software industry to his new role, having previously worked in senior sales roles for BT and SCC. He also worked at ArmourSoft and Software AG before joining Avaya in April 2015.


Ronald Rubens, Vice President for Northern Europe, Avaya:

“Since joining Avaya, Steve has been a true team player and this shines through his commitment to delivering outstanding results. In his previous roles, we have seen him transform his teams to deliver deeper engagement with customers. We are thrilled he will be leading our UK team, and look forward to seeing his skills in action in the UK market.”

Steve Rafferty, UK Managing Director, Avaya:

“I’m delighted to be taking on this role and continuing to build on our success across a key region in Northern Europe. Following the ‘Avaya Way’, I look forward to the transformation and integration of the UK sales teams. My experience has shown me not only the huge market opportunity in the UK, but also the immensely talented people we have within our local Avaya team.”

About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, visit

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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