Posts by Laura Bassett

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Customer Journey Analytics vs. Traditional Analytics—Know the Difference

  • Laura Bassett
  • April 24, 2017 | Estimated reading time: 5 minutes to read
  • It’s expected that 60% of all large organizations will develop customer journey mapping capabilities by 2018. Why? Because the average consumer isn’t so average anymore.…
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Winning the CX with Apps, Integrated Data Views, Custom Agent Desktops

  • Laura Bassett
  • April 3, 2017 | Estimated reading time: 5 minutes to read
  • An estimated $6 trillion in global revenue is up for grabs due to dissatisfied customers constantly switching providers, seeking a better customer experience—CX. From finance…
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Get out of the Queue: Drive Your CX with Attribute Matching

  • Laura Bassett
  • March 23, 2017 | Estimated reading time: 4 minutes to read
  • At this point, nearly every company is working overtime to realign around two simple words: customer experience (CX). So much so that nearly 90% of…
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3 Trends Defining the Future of Employee Experience

  • Laura Bassett
  • January 9, 2017 | Estimated reading time: 4 minutes to read
  • As a marketing professional, I'm often asked what I do for a living. When I reply that I'm a "marketer," my family, friends, and even…
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Why Multi-Touch Matters more than Multi-Channel

  • Laura Bassett
  • January 3, 2017 | Estimated reading time: 6 minutes to read
  • When it comes to customer service, it seems that change is the only constant. I know you’ve heard it all before; how single channel service…
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Five magical facts about the NORAD Tracks Santa Program

  • Laura Bassett
  • December 21, 2016 | Estimated reading time: 4 minutes to read
  • Illustrating the true magic of Christmas, this will be the 61st consecutive year that eager and anxious little boys and girls call the NORAD hotline…
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Leveraging Big Data to Fine Tune Customer Experiences

  • Laura Bassett
  • December 6, 2016 | Estimated reading time: 6 minutes to read
  • Whether you realize it or not, big data is at the heart of practically everything we do today. Billboard companies, for example, are now leveraging…
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Younified Communications—it Really is All About YOU!

  • Laura Bassett
  • November 8, 2016 | Estimated reading time: 3 minutes to read
  • One of my favorite things about working for Avaya is that we’re marketing the same collaboration tools we use to do our jobs. Best of…
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Avaya Oceana: Riding the Next Wave in Customer Experience

  • Laura Bassett
  • October 27, 2016 | Estimated reading time: 3 minutes to read
  • Earlier this month, the CFI Group, which issues the annual American Customer Satisfaction Index, issued the Contact Center Satisfaction Index (CCSI). Here are some of…
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One-Click Collaboration: The Promise Fulfilled

  • Laura Bassett
  • October 17, 2016 | Estimated reading time: 3 minutes to read
  • A colleague was telling me about shopping for clothing with his two kids at a retailer styled after an old general store. Memorabilia from the…
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The New UC Experience Designed For You

  • Laura Bassett
  • October 11, 2016 | Estimated reading time: 2 minutes to read
  • There’s no shortage of industry research that indicates massive continued growth for the unified communications (UC) market. Last year, for example, Gartner projected the global…
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3 Predictions about The Future of Customer Experience

  • Laura Bassett
  • October 10, 2016 | Estimated reading time: 4 minutes to read
  • Sometimes I know what the fictional Rip Van Winkle must have felt like when he woke up from his 20-year slumber. It seems like only…
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The Value of Enterprise Mobility—Spread the Love

  • Laura Bassett
  • September 26, 2016 | Estimated reading time: 3 minutes to read
  • In a recent blog, I mentioned my sister-in-law's frustration at not being able to use her smart phone for work purposes and how many businesses…
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Digital transformation: A mindset and a journey, not just technology

  • Laura Bassett
  • June 27, 2016 | Estimated reading time: 2 minutes to read
  • My sister-in-law recently took on a new role managing a team of 16 contact center agents. The other day, she said she doesn’t understand why…
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Creating User-Defined Experiences—Why Avaya Oceana™ is a Big Deal

  • Laura Bassett
  • June 21, 2016 | Estimated reading time: 4 minutes to read
  • Don’t Miss the Webinar! Learn all about the Avaya Oceana™ Solution. Attend “Digitally Transforming the Customer Experience. Moving from What You Have to What Your…
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Brand-loyal to a fault: Brainwashing or persistently positive customer experience?

  • Laura Bassett
  • June 13, 2016 | Estimated reading time: 3 minutes to read
  • I was on a call the other day when my husband, a once avid runner looking to get started again, texted me a picture from…