Global Retailer, G-Star Unifies Employee and Customer Communications on the Journey to Digital Transformation

Previously G-Star supported a disparate, not fully up-to-date and diverse communication environment with limited skilled resources. G-Star needed simpler connectivity across all locations to create cost efficiencies, while also reducing the burden on the small and nimble IT team.

G-Star began assessing different providers but prioritized looking at solutions from Avaya as an existing Avaya on-premises customer. That’s when the organization discovered Avaya Cloud Office, which is part of Avaya’s portfolio of UCaaS solutions.

Avaya Cloud Office provides the much-needed flexibility G-Star didn’t previously have, which has increased work productivity and user satisfaction. There was virtually no disruption in terms of user training. They switched from a hardphone to a softphone on their laptops or mobile phones. That ensured even less disruption of work.

G-Star was able to replace its aging phone systems while easing the burden on IT having to support hardware in-house, all while saving money compared to its former phone setup.

Flexible, Feature-rich, Cloud-based Solution

In moving to Avaya Cloud Office, G-Star no longer has the need for traditional desk phones if it wishes as communications can be handled across any Internet-connected device (laptop, cell phone, tablet). The helpdesk team can do work orders before or after hours where they won’t be interrupting people during their workday. Before, these employees had to be tethered to the desk and were limited in what they could accomplish without causing disruptions.

As a public cloud solution, Avaya Cloud Office is always kept up to date, with new features and zero hardware churn or challenging upgrades. Updates happen automatic once per quarter, included at no extra cost. Users have everything they need to learn and work effectively, and admins will never have to worry about the communication solution being out-of-date.

Cost Efficiencies with Increased System Performance

As mentioned, the cost of Avaya Cloud Office ended up being less than what G-Star was paying to manage and maintain its existing on-premises phone systems. And at this lower cost G-Star is benefiting from higher performance with cloud in a low-risk environment.

Avaya Cloud Office can be used anywhere, anytime from any device to view information, make changes, and securely monitor communications. IT admins (or whoever is tasked with managing the solution) can easily manage information and office numbers, set up an auto receptionist, track billing, general usage, and credits, and get flexible role and permissions for ensuring communications remain secure and available when needed.

Avaya Cloud Office represents a key step in G-Star’s digital transformation plans, enabling employees to flexibly communicate anywhere, anytime, using any device to better serve customers, work more productively, and improve business outcomes – all with lower costs, hassles, and headaches.