February 06, 2025

8 Healthcare Contact Center Best Practices

Dave O’Shaugnessy

Dave O’Shaugnessy

Healthcare Solutions Consultant

Meeting the Rising Expectations of Modern Healthcare

With rising expectations and complex healthcare journeys, the demand for efficient, empathetic, and secure communication is higher than ever. Healthcare contact centers are more than just call hubs—they are the lifeline of patient trust and satisfaction.

This guide dives into essential healthcare contact center best practices and highlights how Avaya can help your organization optimize operations, reduce patient stress, and deliver outstanding patient care experiences.

Best Practices for Healthcare Contact Centers

1. Implement Efficient Call-Routing & Management Systems

Efficient call routing is essential for healthcare contact centers to ensure patients quickly connect with the right personnel, especially when managing high volumes and diverse needs. Avaya Experience Platform provides intelligent call routing features that direct patients to the appropriate agents based on their expertise and availability.

Urgent calls can be prioritized, and workloads balanced across agents ensure timely responses. This automated routing minimizes bottlenecks, reduces wait times, and improves patient satisfaction by delivering prompt and accurate service.

2. Work to Reduce Wait Times

Long wait times can lead to frustrated patients. Intelligent call-routing systems with Avaya Experience Platform reduce wait times by directing calls to the appropriate agent. Avaya’s solutions offer advanced features to prioritize urgent calls and balance workloads across agents, ensuring patients receive timely assistance. Real-time analytics identify peak call times and optimize staffing schedules to minimize delays.

3. Solicit and React to Customer Feedback

Continuous improvement in healthcare contact centers depends on actively collecting and responding to patient feedback. Avaya's contact center solutions make it easy to gather post-call surveys and analyze feedback to identify areas for improvement.

Seamless feedback collection tools and analytics dashboards identify trends, recurring issues, and opportunities for improvement. Establishing an effective feedback loop enables healthcare organizations to promptly address patient concerns, adapt processes, and continually refine service delivery.

4. Leverage AI for Better Patient Experiences

AI-powered tools in Avaya Experience Platform can automate routine tasks, such as appointment scheduling and common patient inquiries, freeing agents to focus on complex cases. Avaya’s AI-driven analytics also personalize patient interactions and predict needs, offering capabilities like intelligent routing and sentiment analysis. Avaya’s research shows that personalization pays off. Healthcare organizations using Avaya AI solutions achieve higher retention rates and increased patient engagement.

5. Foster a Multichannel Approach

Patients expect seamless communication across multiple channels, including phone, email, chat, and social media. By implementing a multichannel contact center, you can deliver a consistent experience across all communication platforms.

Learn more about implementing multichannel contact centers to meet patient preferences and improve accessibility. Research shows that healthcare providers must balance digital and traditional channels to meet the diverse needs of all patients.

6. Secure Patient Data Across Platforms

Protecting patient data is a top priority for healthcare contact centers. Avaya contact center solutions are designed with advanced security features to help meet legal and ethical obligations. Avaya provides secure, multichannel communication platforms, data encryption, secure logins, and regular audits to protect patient information across all channels.

Ensure HIPAA compliance with Avaya’s secure communication systems. All agents can be trained on HIPAA standards while utilizing secure platforms to protect sensitive patient information.

7. Identify the Best Metrics for Success

Key metrics such as Average Handle Time (AHT), First Call Resolution (FCR), Patient Satisfaction (CSAT), and Abandonment Rate can be effectively measured and improved using Avaya’s contact center solutions. These tools help identify inefficiencies, reduce patient stress, and boost overall satisfaction.

By leveraging Avaya’s performance analytics, you can identify inefficiencies and monitor agent performance. This data-driven approach helps reduce patient stress, improve satisfaction, and ensure your contact center operates efficiently.

8. Invest in Staff Training and Development

Your agents are the voice of your healthcare organization. Ensuring they have the skills and knowledge to handle complex patient interactions is critical. Avaya’s remote and in-office training solutions help maintain high standards of care.

Avaya’s remote contact center solutions help agents deliver outstanding patient experiences from anywhere. Tools like live monitoring, AI-powered coaching, and quality management automation enable supervisors to support and develop high-performing teams, regardless of location.

Conclusion

Optimizing healthcare contact center operations requires strategic call management, continuous staff training, advanced technology integration, and rigorous data security. By adopting these best practices with Avaya Experience Platform, healthcare providers can improve patient satisfaction and deliver outstanding care.

Learn how the Avaya Experience Platform can improve your contact center and take it to the next level. Avaya’s solutions empower healthcare providers to deliver seamless, secure, and patient-centric communication.