AVAYA INFINITY® for Insurance

Orchestrate policyholder experience for the AI age

Avaya Infinity connects interactions, insurance data, AI, employees, and workflows to help insurers turn every policyholder, claimant, agent, and broker conversation into coordinated action.

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Insurance customer experience has outgrown the traditional contact center

Insurance interactions, from claims reporting to policy updates, require quick access to data, while agents need fast policy and billing insights. However, essential data, systems, and teams are often siloed across separate platforms and channels. Avaya Infinity unifies policyholder interactions, data, AI, staff, and workflows in real time to deliver smoother service and connected claims experiences

Unified

Policyholder interactions, claims and policy data, systems, employees, and workflows operate in one orchestrated environment across the contact center and the broader insurance enterprise.

Contextual

AI and workflows use relevant policyholder, policy, claims, billing, interaction, and enterprise context, not isolated signals, to support both inbound and outbound engagement.

Real-time

Understanding, decisions, and action can happen during the interaction, helping employees resolve needs and advance workflows while the policyholder is still engaged.

Governed

AI, data, and workflows operate within insurer-defined policies, permissions, controls, and auditability.

Controlled

Maintain control over deployment, data, AI choices, and the pace of modernization.

Policyholder experience on their terms

Discover how to create smoother, more connected insurance experiences by bringing together policyholder interactions, insurance data, AI, employees, and workflows.

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Avaya Infinity’s next wave of innovation for insurance

The latest Avaya Infinity advancements help insurers move from AI experimentation to measurable, enterprise-ready execution across policy servicing, claims, agent and broker support, and inbound and outbound engagement.

Read the press release

AI performance index

Measure AI by insurance outcomes, not hype
 

AI Performance Index (APIx) helps insurers measure AI across outcomes, efficiency, cost, and automation so teams can track performance, identify improvements, and manage accountability over time.

AI-assisted workflow modernization

Accelerate workflow discovery and reconstruction

 

Use AI to analyze existing Avaya workflows for claims intake, policy servicing, and agent support, document business logic, generate reviewable Avaya Infinity workflows, and validate outputs. Avaya experts and your teams remain in control of testing, governance, and rollout.

Tandem care

Coordinate AI and human expertise around every interaction


Tandem care helps AI and insurance professionals work from shared context. AI can gather information, summarize history, surface guidance, and coordinate routine work while employees focus on situations requiring empathy, judgment, reassurance, or specialized insurance knowledge.

Enterprise data activation

Give AI and employees real-time insurance context
 

Avaya Infinity, built with Databricks, activates policy, claims, billing, and interaction data in real time through Delta Sharing. Give AI and insurance service teams authorized enterprise context for claims, policy servicing, and agent support, rather than relying only on information inside the contact center. Data access depends on authorized integrations and the selected deployment.

Expanded orchestration

Turn insurance intelligence into action during the interaction
 

Connect systems, data, AI, and workflows in real time so teams can verify, route, guide, notify, document, automate, and advance authorized policy or claims processes while the interaction is still happening.

HOW AVAYA INFINITY WORKS

Capture the power of intelligent orchestration for insurance

Avaya Infinity, with support for Model Context Protocol (MCP), connects insurance data, systems, AI, employees, and workflows to deliver contextual, continuous policyholder journeys.

Avaya Infinity infographic
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Get the advantages of cloud with the security and data sovereignty of on-prem

Modernize with a universal architecture while maintaining flexibility for the security, data, infrastructure, and operational requirements your insurance organization manages.

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Infuse omnichannel insurance conversations with AI-driven workflows

Connect voice and digital interactions with workflow and task automation across policy service, claims, billing, agent support, and other customer journeys.

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Hyper-personalize policyholder and employee experiences

Turn fragmented interaction, policy, claims, and customer data into actionable context that helps employees and AI understand who the customer is, why they are contacting you, and what should happen next.

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Connect and orchestrate without heavy-lift integrations

Connect existing insurance systems and emerging technologies through open integration, orchestration, and low-code/no-code workflows, without requiring you to rebuild your environment around a new platform.

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Rapidly adapt with AI-agnostic orchestration

Use the AI models that fit your strategy, balance performance and cost, apply enterprise guardrails, and evolve as AI technologies and insurer requirements change.

Avaya Infinity AI-Powered Outbound Customer Engagement: From Dialing to Orchestration

Read the blog

Explore Avaya Infinity by your role and business outcome

Choose your perspective to see how Avaya Infinity can support policyholder service, day-to-day operations, and the technology priorities behind them.

Launch policyholder-service changes faster
Give authorized teams visual tools to update policyholder service.

CHALLENGE
Claims and policy-service changes depend on specialist IT capacity.

WITH AVAYA INFINITY
Create and adjust approved workflows while IT retains governance and release control.
Recognize the policyholder’s current situation
Use current context to make policyholder service more relevant.

CHALLENGE
Static routing misses changes in the customer’s situation.

WITH AVAYA INFINITY
Use policy, claims, and billing context to inform routing, guidance, and next-best actions.
Adopt AI without locking yourself in
Connect AI and enterprise context without fixing one provider forever.

CHALLENGE
New AI capabilities can require separate integration projects.

WITH AVAYA INFINITY
Orchestrate approved models and tools through an open enterprise architecture.

Why insurers choose Avaya

 

For Aflac, combining technology with a focus on easier, more empathetic customer experiences helped deliver measurable improvements for customers and employees.

 

  • 11 percentage-point increase in Customer Ease
  • 15% reduction in average handling time
  • 10 percentage-point increase in agent tenure

 

Complete policyholder understanding

Bring together conversation history, intent, sentiment, policy information, claims activity, billing context, preferences, and other authorized enterprise data to create a more complete real-time view of the policyholder.

Intelligence that explains and improves

Understand not only what happened in a policyholder interaction, but why, helping operations, employees, and AI continuously improve claims, service, and customer journeys.

Bring your own, keep what works

Bring your own carrier, messaging, workforce management (WFM), and AI, and integrate preferred workforce engagement management (WEM) tools. Insurers can preserve selected provider relationships, agreements, and technology investments while modernizing policyholder service.

Openness as a competitive advantage

Open, enterprise-ready architecture

Use MCP to connect AI, insurance systems, data, and workflows without depending on brittle point-to-point integrations or locking your organization into a single vendor stack.

Enterprise control and governance

Maintain control over deployment, data, AI choices, access, governance, and auditability as insurance customer experience becomes more intelligent and connected.

Action in the moment

Help employees and AI guide decisions, automate authorized steps, and advance work across systems during the interaction, whether a customer is reporting a claim, updating a policy, making a payment, or asking for help.

Enterprise control, without the cloud-only tradeoff

Insurance environments do not become simple just because technology moves to the cloud. Large insurers often manage complex infrastructure, sensitive customer data, established policy and claims systems, business continuity requirements, regulatory obligations, and technology investments built over many years.

Avaya Infinity is designed for that enterprise reality:

  • Flexible deployment: Cloud, hybrid, on-premises, and backward-compatible modernization paths
  • Governed operations: Role-based access control (RBAC), audit trails, retention controls, and bring your own key (BYOK), aligned to the selected deployment and organizational policies
  • Enterprise resilience at scale: Geo-redundancy, API gateway support, health dashboards, and hyperscaler infrastructure to support resilience, geographic reach, and scale within the chosen deployment design
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LOWER TCO BY DESIGN

Get more from the investments you already have

Add new AI, data, and orchestration capabilities for policyholder service without requiring wholesale replacement of the technology, provider agreements, and infrastructure already supporting your organization.

Build on what you have

Extend your existing Avaya environment and modernize claims, policy servicing, and agent support in phases.

Keep valuable investments

Retain selected carrier agreements, messaging services, WEM/WFM platforms, and other technologies where they continue to make sense.

Invest where it creates value

Prioritize new capabilities around claims priorities, funding cycles, and operational risk.

PATH TO MODERNIZATION

A flexible path forward for Avaya CC Elite insurance customers

Your Avaya CC Elite environment already supports critical operations across policy servicing, claims, billing, and support. Modernization does not require abandoning this investment. Avaya Infinity offers a practical path to integrate real-time AI, digital engagement, data, workflows, and orchestration into your trusted platform.

Extend existing investment
Build on your current Avaya environment and insurance systems while introducing new CX, AI, automation, and digital capabilities.

Move in phases
Modernize specific journeys or capabilities according to business priorities, funding cycles, operational readiness, and risk tolerance.

Keep deployment control
Support cloud, hybrid, and on-premises requirements rather than forcing every insurance workload into the same deployment model.

Accelerate workflow migration with AI
Use AI-assisted analysis, workflow generation, and validation to carry proven claims intake, policy servicing, and agent support logic toward Infinity. Your teams and Avaya experts retain control of testing and rollout.

"In our line of work it is essential to understand that you can’t digitize empathy."

Mary Daniel VP of Customer Solutions Center, Aflac

See Avaya Infinity in action. Choose your demo:

Take a self-guided tour

Experience Avaya Infinity first-hand from the perspective of a customer, agent, and administrator. Explore fluid channel interactions, contextual experiences, AI-enabled assistance, and low-code workflows at your own pace.

Avaya Infinity self guided tour

An open ecosystem for insurance customer experience

Your insurance technology ecosystem already includes critical platforms for policies, claims, CRM, billing, data, analytics, fraud, workforce management, and customer engagement.

Avaya Infinity is designed to connect with that reality.

Infinity brings together AI models, enterprise data, Avaya capabilities, and partner technologies in an open ecosystem designed for real-time orchestration. With MCP and open integration, insurers can activate context across customer journeys and evolve their AI strategy without having to standardize everything around a single vendor.

Examples across the Avaya Infinity ecosystem

  • CRM and agent experience: Salesforce, Microsoft Dynamics 365, ServiceNow, Zendesk, and Microsoft Teams.
  • Workforce engagement: Verint WEM, with flexibility to integrate preferred WEM and WFM environments.
  • Telecom and messaging: Bring-your-own carrier and messaging options to preserve existing provider relationships and commercial arrangements.
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MODEL CONTEXT PROTOCOL

The power of context for building policyholder connection now

Context is essential for insurance interactions. Claims reps need loss, policy, and history details; service staff need cross-channel context; and AI agents require secure system access to perform authorized tasks. MCP offers an open connection framework that enables AI to turn enterprise data into coordinated action.

AI-powered context unlocked by MCP delivers personalization at scale

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The action-ready AI agent built with MCP

See how Avaya Infinity brings agentic AI and Model Context Protocol together to help organizations connect customer context, enterprise systems, and workflows, allowing AI to move beyond answering questions toward helping complete appropriate actions in real time.

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Moments that make the connection

Avaya Infinity is built for the moments that define an insurance relationship, when policyholder context, employee expertise, AI, and enterprise systems need to work together.

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Do we already know who this policyholder is?

Bring together authorized policy, claims, interaction, intent, and enterprise context to create a more complete understanding before and during the interaction.

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Does the policyholder have to repeat what already happened?

Carry context across IVR, digital self-service, virtual agents, agentic AI, and human employees so a claims or service journey can continue rather than restart at every handoff.

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Can we reach out before the policyholder has to call?

Trigger timely, governed outbound engagement based on events such as claim updates, missing information, policy changes, payments, renewals, service events, risk signals, or the next best action.

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Should this be handled by AI or a person?

Coordinate automation and human expertise based on context, complexity, urgency, sensitivity, and the moments where empathy, judgment, reassurance, or insurance expertise matter most.

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Can we act during the interaction?

Orchestrate authorized systems, workflows, employees, and AI so verification, routing, notifications, documentation, updates, and other appropriate actions can happen while the policyholder is still engaged.

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Can we close the loop after the interaction?

Coordinate follow-up across claims, policy service, billing, underwriting, agents, and other teams so the next step is assigned, completed, documented, and measured.

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Can we trust how AI is being used?

Apply AI within insurer-defined policies, permissions, data boundaries, guardrails, monitoring, logging, and auditability.

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Are we locked into one platform or one AI model?

Support multiple AI models, an open technology ecosystem, and flexible deployment options so your organization can evolve its AI and insurance technology strategy over time.

Frequently asked questions about Avaya Infinity for insurance

How is Avaya Infinity different from traditional CCaaS for insurers?

Traditional CCaaS platforms can require insurers to adapt complex operations to a standardized cloud architecture. Avaya Infinity takes a different approach by connecting customer interactions, AI, enterprise data, existing systems, and workflows through a real-time orchestration layer.

That gives insurers a way to modernize customer experience while building on existing policy, claims, Avaya, data, and technology investments rather than treating the contact center as an isolated application.

What enterprise CX leaders are really asking in AI platform demos

How does Avaya Infinity scale for large policyholder service contact centers?

Avaya Infinity is designed for complex contact centers with thousands of agents. Cloud, hybrid, and on-premises options combine with geo-redundancy, API gateway support, health monitoring, and hyperscaler infrastructure. Capacity and deployment design are tailored to the environment’s requirements rather than treated as a single fixed configuration.

For insurers, deployment planning can account for claim surges, distributed teams, and existing service commitments.

Why does MCP matter for insurance customer experience?

Model Context Protocol provides a standardized way for AI to connect with enterprise systems, data, and tools. For insurers, that can help AI work with appropriate context from claims, policies, billing, CRM, knowledge, and other authorized systems instead of operating as a disconnected assistant.

It also gives insurers a more open way to introduce agentic AI without relying entirely on proprietary integrations tied to one AI provider.

Learn more about MCP

How does Avaya Infinity work with enterprise data platforms like Databricks?

Avaya Infinity uses the Databricks Data Intelligence Platform and unified Lakehouse to create an AI-ready data foundation with centralized governance and audit trails.

For insurers, that can help bring together structured and unstructured interaction data with relevant enterprise information while maintaining centralized governance and auditability. Delta Sharing enables secure, zero-copy sharing of authorized data, helping AI and analytics use current context without creating another disconnected data silo.

Pre-built assets help business managers access insights, while automated AI Judges provide visibility into human and AI agent performance.

Hear more about our Databricks partnership

What is tandem care, and why does it matter in insurance?

Tandem care combines AI and human employees into a coordinated operating model.

AI can support routine work by gathering information, summarizing interactions, surfacing relevant guidance, and coordinating next steps. Human employees can then focus their expertise on the moments requiring empathy, judgment, negotiation, reassurance, or complex problem-solving.

That balance can be especially important in insurance, where a routine policy question and a conversation with someone experiencing a serious loss require very different kinds of service.

Why tandem care Is the new CX operating model

How does Avaya Infinity support closed-loop insurance customer experience?

Closed-loop experience means a policyholder need results in a clear, completed next step, not merely a successfully handled interaction.

Avaya Infinity can help orchestrate the journey from understanding the customer's need to triggering authorized action, routing work, coordinating AI or human follow-up, updating systems, and measuring whether the intended outcome was completed.

For insurers, that can connect the contact center more directly to processes across claims, policy servicing, billing, agent support, and other business functions.

How does Avaya Infinity support AI-powered outbound customer engagement?

Avaya Infinity brings inbound and outbound engagement into the same orchestration environment so insurers can make outreach more proactive, contextual, governed, and measurable.

Customer and event context can help drive communications around claim status, missing documentation, policy changes, billing, renewals, service events, or other appropriate next steps. Capabilities including campaign management, outbound preview mode, compliance controls, real-time campaign statistics, and operational reporting help organizations manage outreach more effectively.

See how AI-powered outbound changes customer engagement

What deployment models are supported?

Avaya Infinity supports cloud, hybrid, and on-premises deployment options.

For existing Avaya insurance customers, that provides flexibility to modernize in stages based on infrastructure strategy, security and data requirements, regulatory considerations, business continuity needs, and the readiness of individual workloads, rather than requiring a single all-at-once migration.

Why should Avaya CC Elite insurance customers consider Avaya Infinity?

Because modernization does not have to begin with replacement.

CC Elite may already support critical policyholder, claims, agent, broker, and service operations. Avaya Infinity provides a path to build on that foundation by adding capabilities such as real-time AI, digital channels, connected enterprise data, workflow automation, and cross-system orchestration.

That allows insurers to modernize around the journeys and business outcomes that matter most while protecting the value of existing investments.

Explore the modernization path for CC Elite

How do insurers govern AI with Avaya Infinity?

AI operates within enterprise controls for access, data usage, permissions, oversight, and auditability. An open architecture also gives insurers greater flexibility over which AI models and technologies they use rather than making governance dependent on a single embedded AI stack.

As AI expands across policyholder journeys, those controls can help organizations govern how AI accesses information, performs authorized work, and interacts with human employees.

With support from technologies such as Databricks, teams can monitor how AI uses information, track performance, and maintain data oversight as adoption grows.

Learn more about the importance of open, governed AI

Can Avaya Infinity work with the carrier, messaging, WFM, and WEM investments we already have?

Yes. Avaya Infinity supports bring-your-own carrier, messaging, workforce management (WFM), and AI options, and can integrate preferred workforce engagement management (WEM) tools. This gives organizations a way to retain selected provider relationships, negotiated agreements, and technology investments while adding new capabilities.

Which CRM and collaboration environments can Avaya Infinity work with?

Avaya Infinity offers embedded agent experiences and integration options for Salesforce, Microsoft Dynamics 365, ServiceNow, Zendesk, and Microsoft Teams. Depending on the integration, employees can use capabilities such as call controls, screen pops, click-to-call, directories, and collaboration within familiar workspaces. Available functions depend on the selected integration.

What workforce engagement capabilities are available with Avaya Infinity?

Avaya works with Verint to provide workforce engagement capabilities and also supports integration with preferred WEM and WFM environments. Organizations can build on selected workforce tools already in use instead of treating their replacement as a prerequisite for CX modernization.

How is Avaya Infinity priced?

Avaya Infinity uses a flexible per-seat commercial model. Packages, licensing, add-ons, and services depend on organizational requirements. Named and Concurrent licensing options, volume ranges, contract terms, and bring-your-own choices provide additional flexibility. A proposal should reflect the required capabilities and deployment.

How can Avaya Infinity help lower total cost of ownership?

Avaya Infinity can help reduce avoidable replacement and migration costs by extending existing technology investments. Organizations can retain selected infrastructure, carrier agreements, messaging services, and workforce tools while introducing new capabilities in phases. The resulting cost profile depends on the environment and modernization scope.

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Reimagine insurance customer experience with Avaya Infinity

Transform your insurance contact center into a connection center

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