Connect your employees to your customers across the channels they use most.
Automate and personalize business processes with prebuilt or customized apps.
Call, meet, message, and more—all in one app.
Connect people, tasks, tools, and more in a customizable app built for immersive collaboration.
Rely on our team of experts to help you get the most from your investment.
Consult with the experts to create your best customer journey.
Find a cloud that’s flexible, secure, and dedicated to your organization.
Explore our complete portfolio of devices for individuals and conference rooms.
See what’s next for your full-featured call center.
Explore your options for communications innovation.
Take collaboration, both inside and out, to the next level.
Move at your pace with Avaya’s hybrid cloud options.
Deliver effortless experiences for customers and employees at every touchpoint.
Help your contact center run smoothly, no matter where your employees are.
Find an Authorized Avaya Channel Partner in your part of the world.
Build new, innovative communications solutions via Avaya’s open solution platforms.
See our partnerships with leading technology companies for unique and value-adding solutions.
Explore all of the partner types and programs available at Avaya
Sell the Avaya portfolio with benefits, incentives, lead gen, training, and marketing resources.
Transition customers to the cloud fast and on budget, supported by Avaya services and features.
Stay up to date on Avaya's latest news and solutions.
Deliver innovative and complete solutions to your customers.
Get to know Avaya through our blogs. Insights on collaboration, customer experience, AI, digital.
Watch videos and listen to podcasts by topic or just browse what’s new. Interviews, solutions, how-to’s, more.
See inspiring ways companies are using Avaya solutions to change the world of work.
Look at what's new in our world—and how it benefits yours.
Engage with us in an immersive and interactive experience—on site, virtually, or a combo.
Listen in on conversations with tech innovators who are transforming the experience economy.
Learn about the privacy, compliance, and security inside Avaya solutions.
Review the terms and policies associated with Avaya software and services.
Access a full range of information and assistance for your Avaya solution.
For research and support, access our product documentation resources.
Meet Avaya experts at our events, webinars, expos, conferences and more.
In person or online, gain a full understanding of your Avaya solution and its capabilities.
Sr. Marketing Manager, Customer Experience Solutions
Most of today’s customer interactions take place remotely, be it over voice, video, mobile, or web. Organizations are moving fast to meet the immediate need for enhanced capabilities and digital engagement, but they often overlook key pieces of the puzzle: identity verification and authentication. While these may not always be top of mind for organizations because of decades of using tried and true methods like usernames and passwords, identity verification and authentication, and in some cases the lack thereof, significantly impact the experiences customers receive, vulnerability to fraud, and contact center efficiency metrics.
Every interaction starts with the business needing to answer the same question: who is this person? Are they really who they say they are? The speed, accuracy, and techniques used to find out have an enormous impact on the user experience of that interaction and set the tone for the overall customer experience and brand relationship. Until now, there has been a trade off between the level of security and the customer experience. If security is the top priority, there’s usually more friction on the customer. And vice versa.
Outdated authentication techniques like having customers answer questions about their mother’s maiden name or past addresses were never great and are inadequate today. In today’s accelerating age of cybercrime, anyone anywhere can find out what someone else knows. Yet “Knowledge-Based Authentication” or KBA is what 90+% of companies still do to “securely” verify their customers. The thing is, real people, fail the typical KBA process about 30% of the time, while fraudsters can beat the system 60% of the time. That means money is walking out the door due to outdated authentication processes.
Fraud isn’t the only concern. Organizations are taking up too much of a customer’s time and frustrating them beyond belief – jeopardizing brand loyalty and key contact center KPIs like First Contact Resolution (FCR), Average Handle Time (AHT), and Customer Satisfaction (CSAT).
Outside of customer experience are the challenges of security and data privacy. Since most interactions and transactions now taking place remotely with customers calling into contact centers and millions of agents working remotely, the attack surface is bigger than ever, leaving businesses and their customers at significant risk. Raw customer data floating out on agent screens create significant vulnerabilities. And regulated industries have additional concerns when it comes to security and privacy compliance requirements.
It has already been established that anyone can know what someone else knows, so answering traditional “security" questions doesn’t work that well. What a hacker can’t recreate is someone’s biometrics. There’s only one of someone on Earth. The key to ironclad security is to prove who a person is versus what they know. With the rise of powerful sensors in consumer devices and powerful new cryptographic innovations, there are some new tools and techniques that make biometrics possible in the contact center.
Avaya has teamed with Journey, a digital identity verification and authentication platform provider that is blazing a trail in this field with award-winning innovation. The company is redefining customer identity, authentication, and security by leveraging the sensors on a user’s phone or laptop (i.e., location services, cameras, keyboards, QR code scanning) to prove who that person is faster and with far greater accuracy.
Journey’s Identity Network and Platform supports sophisticated verification techniques like 3D face mapping and matching to a driver’s license or other government ID. The identity network keeps customer data private using advanced cryptographic techniques – speeding up time to establish identity, eliminating non-secure "security" questions, and creating a simpler, more satisfying customer experience. When it comes time to transfer a customer to another agent, authentication is carried forward so the new agent or employee can jump in without missing a beat.
In this way, a new customer can open a new bank account or credit card in about one minute or an existing customer to add a new service with security, accuracy, and regulatory compliance that surpasses what can be done in a traditional bank branch. You can use the camera on your smartphone or laptop to take a photo of a credit card for secure payments, to submit a contract for e-signature, or push an eForm to capture and encrypt sensitive info. The possibilities are seemingly endless.
Think about it: if you go to the bar to order a drink, the bartender only needs to know your age – not your address, height, weight, or driver’s license number. For too long, contact center agents have had (arguably problematic) access to information they don’t necessarily need to assist customers.
Journey and Avaya make it possible for agents, regardless of their location - working from home or elsewhere, to see the results that matter to them (ex: whether a payment went through, or a document was signed) without needing to see or hear a customer’s personal, identifiable, financial, health, or other sensitive information. Using Journey’s zero-knowledge identity network, the company enables “zero-knowledge proof” of identity or sensitive credentials, verifying that something is true or accurate without actually revealing the data. This vastly improves the customer and agent experience by keeping the interaction clean, simple, streamlined, and fortified.
The process of collecting and verifying a customer’s information is dramatically improved and information is better protected. The data itself can’t be seen or stored by anyone in transit, including Journey.
Verifying and authenticating a customer in a contact center using today’s methods typically takes 60-90 seconds but can take as long as two and a half minutes. Research shows eliminating this time can save as much as $3 a call, and even more, depending on which third-party vendors you’re using. This can translate into annual savings in the millions, all while providing a better user and customer experience.
There are also savings from fraud reduction. In high-risk industries like financial services, the average organization loses 2-3%of its annual revenue to fraud, and over 60% of that fraud occurs in the contact center. Imagine the impact on the business if that number could be dramatically reduced.
For too long, companies have been forced to make a trade off between user and customer experience and security, and digital privacy has become a new complication. The time has come to change the nature of customer-to-agent interactions and transactions, and the technology exists to make it happen.
This is something Avaya is passionate about. See identify verification and authentication in action through a familiar story of applying for a credit card application, inquiring about interest rates, and receiving notification of potential fraud.