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Avaya Appoints Alison Hastings To Lead European Channel Business

London, United Kingdom — September 25, 2024 – Avaya, a global leader in enterprise CX, today announced that it has appointed Alison Hastings as European Channel Lead. In this new, expanded role, she will be responsible for maintaining and growing Avaya’s channel partner ecosystem through the European, UK and Israeli markets, helping partners to deliver best-in-class customer experience solutions that drive business growth.

Hastings was previously Avaya’s Senior Channel Director for the UK and Ireland, successfully spearheading new business initiatives, fostering collaborations, and driving partner growth for over six years. She will report to Cameron Thomson, Group Vice President for the Europe, Middle East, and Africa (EMEA) theatre, including Turkey and Pakistan.

“We are forging ahead as the leader in enterprise CX with a compelling cloud communications and services portfolio that’s uniquely suited to the enterprise segment,” said Hastings. “I am looking forward to working with our channel partners to drive the skill investment and domain expertise needed to create the compelling CX value propositions that our customers demand. As our world moves away from the typical resale model, our partners are finding great opportunity in becoming experts and consultants, offering guidance to large customers as they navigate their innovation journeys.”

“It’s fantastic to see Ali expanding her expertise beyond the UK and Ireland and into Europe and beyond,” said Thomson. “Ali approaches every day with enthusiasm and commitment, and is well-suited to a role that helps partners across the area gain access to the skills and technologies our joint customers demand.”

Over the past two years, Avaya successfully completed a recapitalisation and a strategic reset of its customer value proposition and brand promise. More recently, the company embarked on an extensive transformation and has been focused on the revitalisation of its culture, bolstered by a new executive leadership team, and upgrades in talent throughout the company.

Avaya has continued innovating its cloud communications and services portfolio, including Avaya Experience Platform, is working to deliver on its product roadmaps, and set a path forward as a leader in enterprise CX.

Contact

Alex Alias and
Julianne Embry

Avaya PR
corpcommsteam@avaya.com
 

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at https://www.avaya.com.

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Certain statements discussed in this release as well as in other reports, materials and oral statements that the Company releases from time to time to the public constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “PSLRA”). Generally, words such as “anticipate,” “estimate,” “expect,” “could,” “intend,” “believe,” “plan,” “target,” “forecast” and similar expressions or the negative thereof are intended to identify forward-looking statements. Such forward-looking statements reflect management’s current expectations, strategic objectives, business prospects, anticipated economic performance and financial condition and other similar matters. Forward-looking statements are inherently uncertain and subject to a variety of assumptions, risks and uncertainties that could cause actual results to differ materially from those anticipated or expected by the management of the Company. These statements are not guarantees of future performance and actual events or results may differ significantly from these statements. Actual events or results are subject to significant known and unknown risks, uncertainties and other factors, many of which are beyond the Company’s control. It should be understood that it is not possible to predict or identify all such factors. Given these risks, investors and analysts should not place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. The Company disclaims any obligation or undertaking to provide any updates or revisions to any forward-looking statement as a result of new information, future events or otherwise, except as required by law. These statements constitute the Company’s cautionary statements under the PSLRA.

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