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Boardroom and IT Need to Speak the Same CX Language

“Customer experience is how brands differentiate, but CX means different things to different people.” That quote is what Alan Masarek, president and CEO of Avaya, included within his opening remarks during a keynote presentation at ITEXPO 2024. That was not the first time I heard it at this year’s show as a few panel discussions have mentioned something similar. “The challenge with CX is we speak about it differently, we need to first… 

Read more or TMCNet

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Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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