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Understanding Innovation as a Large, Well-Established Enterprise

Innovation is crucial to the continuing success of any business, especially well-established enterprises. New products and ideas are tested every day, just as new opportunities are ignored. Blockbuster thought going digital would be too expensive. Blackberry failed to adapt to the changing smartphone market. Toys R Us sued Amazon versus using them to build an eCommerce presence. To paraphrase Microsoft’s CEO Steve Ballmer, “Innovation is the only way to keep customers happy and competitors at bay.”


About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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