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Experience Builders Are Transforming Customer And Employee Engagement—Here’s How

Simon Harrison is SVP and CMO at Avaya leading global marketing for the company’s dominant position in the digital communications market.

Today, we are all part of an important shift to an experience economy that will continue to evolve. As I’ve mentioned previously, customers are demanding effortless experiences. My colleague captured the sentiment perfectly in a recent article: “It is imperative that companies focus on the experience of their customers—what customers expect and prefer—and then apply technology as and when needed. If they don’t, they’ll deliver an experience that’s just ‘okay,’ and that doesn’t create any sort of real connection or brand relationship.”


About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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