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Avaya Cloud Solutions Help Motul Deliver Effortless Experiences

  • Motul deploys Avaya Experience Platform, integrated with Avaya Cloud Office by RingCentral, to enable over 400 global employees to engage more closely with customers, and each other, across borders.
  • Avaya Experience Platform, a cloud contact center solution, has helped Motul create and track new KPIs that have helped the company evolve its customer service processes.
  • Cloud-based platforms implemented without disruptive technology upgrades or extensive employee training.


GITEX GLOBAL – Dubai, United Arab Emirates – October 17, 2023 – Motul, the world-class oil and lubricants company founded in 1853, is now delivering effortless experiences for its customers and employees through a range of touchpoints after adopting a suite of cloud-based solutions from Avaya, a global leader in customer experience solutions.

Motul is running Avaya Experience Platform, a cloud contact center solution that makes it easy to connect the right agents with customers through voice, video, chat, messaging, and more. This is integrated with Avaya Cloud Office by RingCentral, a cloud-based communications solution that has enabled over 400 global employees to seamlessly collaborate across borders.

“Our business development relies heavily on our close relationship with our customers. And communications play a key role internally as well as externally. With Avaya Cloud Office and Avaya Experience Platform, we’re able to communicate and collaborate much more effectively,” said Mathieu Blin, CIO at Motul.

“We were willing to switch to the cloud-based infrastructure for the features that we got in return. Giving our colleagues a single, unified platform that’s common across every office, in every geography, means that we’re able to share information seamlessly and act upon it quickly.”

The two solutions are fully integrated, enabling information to flow smoothly between the front and the back offices. Agents are given improved access to subject matter experts, making it easier than ever for Motul to resolve complex customer queries. And agents that have hybrid responsibilities between customer service and admin can navigate easily between the two solutions.  

Avaya Experience Platform also delivers advanced analytics and reporting, and has helped Motul create and track new key performance indicators (KPIs) that have helped the company evolve its customer service processes. The solution’s ability to integrate seamlessly into Motuls’ CRM applications has made the roll-out of these KPIs pain-free.

“Now, we have a strategic approach to improve our customer experience, reinforce our competitivity and secure our success on the long term. We’re confident in the ability of Avaya’s technology to meet our customers’ contact preferences,” said Blin.

What’s more, as an existing Avaya customer, Motul found that these cloud-based solutions could be implemented without disruptive technology upgrades or extensive employee training, enabling the company to realize faster time to value from the new capabilities.  

Nidal Abou-Ltaif, SVP, Global Head of Sales, and President of Avaya International, said: “Motul has thrived for over 150 years thanks to its culture of putting customer connection at the very heart of its drive for excellence. We’re proud to be helping the company continue with its people-first values as its customers and workforce move into the digital realm.”   

The announcement on Motul‘s partnership with Avaya was made at the 2023 edition of GITEX Global. Avaya’s presence at GITEX Global comes in partnership with Alcatel-Lucent Enterprise, Imperium Software Technologies, and Sestek.

Visit Avaya at its stand in Zabeel Hall, at Dubai World Trade Centre between October 16 and 20, 2023.


About Motul

Founded in 1853, Motul is a French company with an international footprint specialized in the formulation, production, and distribution of high-performance lubricants for engines (two-wheelers, cars, heavy duty vehicles and more...), as well as for its industrial activity through its Motul Tech entity. Renowned for its capacity to innovate and to provide state-of-the-art synthetic lubricants, the brand launched in 1971 the very first 100% synthetic multigrade lubricant, its "flagship product": the Motul 300V.


Alex Alias and
Julianne Embry

Avaya PR

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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Certain statements discussed in this release as well as in other reports, materials and oral statements that the Company releases from time to time to the public constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “PSLRA”). Generally, words such as “anticipate,” “estimate,” “expect,” “could,” “intend,” “believe,” “plan,” “target,” “forecast” and similar expressions or the negative thereof are intended to identify forward-looking statements. Such forward-looking statements reflect management’s current expectations, strategic objectives, business prospects, anticipated economic performance and financial condition and other similar matters. Forward-looking statements are inherently uncertain and subject to a variety of assumptions, risks and uncertainties that could cause actual results to differ materially from those anticipated or expected by the management of the Company. Such factors include, but are not limited to: the Company’s ability to maintain relationships with suppliers, customers, employees and other third parties and regulatory authorities; market opportunities may not develop for the Company’s solutions and services in ways that the Company anticipates and the Company may not succeed in developing new innovative solutions and services to keep pace with rapidly changing technology, evolving industry standards and customer preferences; the impact and timing of any cost-savings measures and related local law requirements in various jurisdictions; the effectiveness of the Company’s internal control over financial reporting and disclosure controls and procedures, and the potential for additional material weaknesses in the Company’s internal controls over financial reporting or other potential weaknesses of which the Company is not currently aware or which have not been detected; and the impact of litigation and regulatory proceedings. These statements are not guarantees of future performance and actual events or results may differ significantly from these statements. Actual events or results are subject to significant known and unknown risks, uncertainties and other factors, many of which are beyond the Company’s control. It should be understood that it is not possible to predict or identify all such factors. Given these risks, investors and analysts should not place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. The Company disclaims any obligation or undertaking to provide any updates or revisions to any forward-looking statement as a result of new information, future events or otherwise, except as required by law. These statements constitute the Company’s cautionary statements under the PSLRA.

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