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KASCO Group Connects Global Footprint With Avaya Technology

Solution creates connected environment that enables real-time communications between its global fleet of 16 vessels and its new headquarters in Dubai.


Dubai, United Arab Emirates – November 23, 2023 – KASCO Group, a leading conglomerate that specializes in oil and gas trading, shipping and marine services, has used Avaya technology to create a connected environment that enables real-time communications between its global fleet of 16 vessels and its new headquarters in Dubai.

The solution, based on Avaya unified communications technology, delivers seamless collaboration across the business and with outside organizations such as ports authorities – resulting in a significant improvement to shipping and logistics delays.

“Providing timely and accurate information on shipping timelines to our customers is a major challenge in our industry as a whole – as some things, such as the weather, are simply outside of our control. However, we’re now able to rapidly exchange information between our headquarters, our vessels, and ports authorities, meaning any updates to timetables can be communicated quickly to our customers. This in turn enables them to run their businesses more effectively,” said Eng. Haider Ali, Real Estate Executive, KASCO Group.  

“The solution has also enabled collaboration between the 16 vessels – meaning they can forward information onto each other as needed. Overall, this has created a well-oiled machine in terms of our business.”

The Avaya solution delivers a full-featured unified communications platform implemented and managed on-premises. It enables KASCO to not only record and document calls made across the platform for later analysis, but also delivers a single app for voice, video, messaging, conferencing, and a calendar—all available on any device, in any location. This has helped KASCO to realize short-term efficiencies in terms of real-time collaboration, while also delivering the data that the organization needs to make long-term improvements to its operations.

What’s more, the solution was implemented without disrupting KASCO’s existing, business-critical communications capabilities.

“Naturally, we need to be in constant contact with our vessels and various authorities around the world. Any lapse in communication could represent a business-critical risk. With Avaya, though, we were able to seamlessly add these new capabilities without it impacting our current environment,” said Ali.

Nour Al Atassi, Vice President – Service Providers, Avaya International, added: “KASCO Group is a vital company that provides specialized solutions to many sectors in the region, meaning the success of this project was non-negotiable. We’re proud to have supported the company in its business transformation, and to help it continue to push forward with its growth aspirations.”

About KASCO Group

KASCO group became one entity merging all its subsidiaries and other companies that covers many different industries, to one that has grown beyond its aspirations. Through its mission, KASCO group has expanded its scope and has become one of the vital companies that provides specialized solutions to many sectors in the region through operating and managing it’s own tankers and managing transportation & logistics to these commodities through their own shipping and marine services, providing specialized solutions for different sectors in the region. Today KASCO group owns its fleet of oil tankers, gas carriers, supply and tugboats as well as barges and world-class logistics solutions.

The entire operation is professionally run by highly qualified and motivated expertise through a network of offices in the UAE and abroad. Commitment and honesty in providing exceptional services to the customers have placed KASCO group in good stead and given them an advantage over competition in their pursuit of excellence.


Alex Alias and
Julianne Embry

Avaya PR

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

Cautionary Note Regarding Forward-Looking Statements

Certain statements discussed in this release as well as in other reports, materials and oral statements that the Company releases from time to time to the public constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “PSLRA”). Generally, words such as “anticipate,” “estimate,” “expect,” “could,” “intend,” “believe,” “plan,” “target,” “forecast” and similar expressions or the negative thereof are intended to identify forward-looking statements. Such forward-looking statements reflect management’s current expectations, strategic objectives, business prospects, anticipated economic performance and financial condition and other similar matters. Forward-looking statements are inherently uncertain and subject to a variety of assumptions, risks and uncertainties that could cause actual results to differ materially from those anticipated or expected by the management of the Company. Such factors include, but are not limited to: the Company’s ability to maintain relationships with suppliers, customers, employees and other third parties and regulatory authorities; market opportunities may not develop for the Company’s solutions and services in ways that the Company anticipates and the Company may not succeed in developing new innovative solutions and services to keep pace with rapidly changing technology, evolving industry standards and customer preferences; the impact and timing of any cost-savings measures and related local law requirements in various jurisdictions; the effectiveness of the Company’s internal control over financial reporting and disclosure controls and procedures, and the potential for additional material weaknesses in the Company’s internal controls over financial reporting or other potential weaknesses of which the Company is not currently aware or which have not been detected; and the impact of litigation and regulatory proceedings. These statements are not guarantees of future performance and actual events or results may differ significantly from these statements. Actual events or results are subject to significant known and unknown risks, uncertainties and other factors, many of which are beyond the Company’s control. It should be understood that it is not possible to predict or identify all such factors. Given these risks, investors and analysts should not place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. The Company disclaims any obligation or undertaking to provide any updates or revisions to any forward-looking statement as a result of new information, future events or otherwise, except as required by law. These statements constitute the Company’s cautionary statements under the PSLRA.

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