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Kura chooses Avaya Enterprise Cloud to Transform Customer Experience Offering

Replacing five legacy systems delivers lower TCO, advanced contact centre features on-demand, scalability and external platform integration


London, United Kingdom – 23 August, 2023Kura, the UK’s largest independent outsourcer, is transforming its contact centre capability with Avaya Enterprise Cloud. The solution will enable Kura to offer its clients – including leading energy and financial services companies – complex inbound and outbound contact centre services on a robust platform with options to add services such as speech analytics, digital and social channels and secure PCI payments as required.


Avaya Enterprise Cloud provides advanced contact centre capabilities as a service (CCaaS) delivered via a dedicated cloud deployment. With over 2,000 advisors located across offices in Glasgow and Sunderland, and two in Durban, South Africa, Kura’s tailored solution will initially cover 600 advisors with the ability to scale-up as the BPO company wins new clients. It replaces five different premise-based systems, which were limited by complex ISDN-based telephony and multiple support providers. The new Avaya Enterprise Cloud solution is supported with contractually binding availability service level agreements and a designated service delivery manager – all while Kura’s total cost of ownership will be reduced compared to its legacy environment.


“We are very excited about the difference Avaya Enterprise Cloud is going to make to our business. It will enable us to deliver the advanced features that are really beneficial to clients because they take their customer experience to the next level,” said Janine Hunt, Client Partnership Director, Kura. “The new solution will support us into the future. It has the scalability to grow with our needs and has the flexibility to integrate with external platforms as well as letting us add or remove advanced features on demand. From readying us for initial go-live, to leveraging all the advanced features and innovation, and training us to become fully autonomous, Avaya, with its Avaya Customer Experience Services (ACES), has been key in guiding and supporting us in our journey, and we are looking forward to realizing the full potential of this new solution.”

Steve Joyner, Vice President UK & Ireland, Avaya, added: “Contact centres know that they, their clients, and their customers will all benefit from the innovative features that are only available in the cloud but are often hesitant as digital transformation can be disruptive to business. At Avaya, we offer a pathway that provides a seamless hybrid cloud experience that combines the best of on-premises and cloud solutions to minimise disruptions, maximise ROI, and drive innovation.”



About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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