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Avaya Achieves CRN 5-Star Rating for its Avaya Edge Partner Program – for Enabling Partner Innovation and Customer Success

Honored for 14th Consecutive Year with this Designation

Raleigh-Durham, NC– March 28, 2022 — Avaya (NYSE: AVYA), a global leader in solutions to enhance and simplify communications and collaboration, today announced that CRN®, a brand of The Channel Company, has recognized Avaya with a 5-Star rating in its 2022 Partner Program Guide. This list of the most notable partner programs is identified from industry-leading technology vendors that provide innovative products and flexible services through the IT channel. A 5-star rating is an exclusive designation achieved by select vendors who deliver extraordinary partner programs advancing growth and positive change.

The Avaya Edge Partner Program boasts over 4,000 partners globally and is a comprehensive approach that simplifies, integrates, and aligns to improve the speed at which our customers need to generate new business and experience growth.

“We continue to build on our award-winning Avaya Edge 2022 Program designed to provide industry-leading value to our partners enabling them to be successful with tools to help their customers,” said Frank Ciccone, Senior Vice President of North America Sales at Avaya. “More than 90 percent of the Fortune 100 companies rely on Avaya to power their mission-critical solutions every day. For our partner network, we offer attractive incentives that align with digital transformation trends including cloud and subscription, driving greater simplicity, customer modernization, and revenue growth.”

Avaya carefully chooses partners based upon their innovation and ingenuity − adding the perfect elements and expertise to complete solutions, helping organizations deliver experiences that matter. Within the Avaya Edge Partner Program, there is also an emphasis on inclusivity for businesses regardless of size or unique partner business model to enable growth making it one of the only channel programs in the industry to do so.

“Through the Avaya Edge Program, our team has the tools and support needed to provide complete collaboration solutions to organizations worldwide both quickly and efficiently,” said Tom Pickford, VP, Sales at Waterfield Technologies. “Avaya provides a complete unified communications and contact center portfolio to improve our customers’ business. Their training program gives us the expertise to sell and support these cutting-edge solutions. Customer and partner financial incentives complement Avaya’s strategy and address our customers’ goals.  Nothing is more important than helping our joint customers become more successful.”

The Channel Company’s research team analyzed partner programs scoring them based upon their investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication. The Avaya Edge Partner Program is among the elite technology supplier programs identified in the IT channel with a 5-star rating citing its value and support.

“CRN’s Partner Program Guide delves into the strengths of each organization’s partner program in order to honor those that consistently support and promote good change within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “As innovation fuels the speed and complexity of technology today, solution providers want partners that can keep up with and assist their growing business.”

The 2022 Partner Program Guide will be featured in the April 2022 issue of CRN and online at

Learn more about joining the Avaya Edge Partner Program and how you can take your business to new heights by partnering with Avaya.


Julianne Embry

Avaya Media

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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© 2022 The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.


Cautionary Note Regarding Forward-Looking Statements

This document contains certain “forward-looking statements.” All statements other than statements of historical fact are “forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," “our vision,” "plan," "potential," "preliminary," "predict," "should," "will," or “would” or the negative thereof or other variations thereof or comparable terminology. The Company has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Company believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. The factors are discussed in the Company’s Annual Report on Form 10-K and subsequent quarterly reports on Form 10-Q filed with the Securities and Exchange Commission (the “SEC”) available at, and may cause the Company’s actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. The Company cautions you that the list of important factors included in the Company’s SEC filings may not contain all of the material factors that are important to you. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in this press release may not in fact occur. The Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

All trademarks identified by ®, TM, or SM are registered marks, trademarks, and service marks, respectively, of Avaya Inc. All other trademarks are the property of their respective owners.

Source: Avaya Newsroom

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