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The Unsatisfied

The customer most prone to move to another bank. There are no fixed set of reasons for quitting. It all depends on context, but the push factor is typical: bad customer experience.

Interest Areas

Fishing, Computer Programming, Video Games, Wood Work and Reading Autobiographies.

Description

Donald is 50 years old, he is semi-retired, taking up jobs that he likes and spending time outdoors. He is a perfectionist and knows how to balance what he wants and what is available.

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What Donald Wants

  • Easy Money Transfers
  • Self Service Banking
  • Anytime Access to Support
  • Easy Authentication
  • Hassle-Free Banking

Innovations That Deliver

  • Biometrics
  • Digital Wallets
  • Personalised Services
  • Proactive Outreach
  • Mobile Banking, VTMs and Chatbots
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Refocus on Your Customers

The future of customer engagement in the era of digital banking depends on personalisation.

Identify your current and future customers, understand their needs and requirements and know how your financial services organization can cater to their unique demands.

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