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The Traditionalist

Relies on traditional channels and struggles with mobile applications and the confusing array of digital offerings.

Slow to adapt to new technology, partly because of security concerns.

Interest Areas

Volunteering and Charity, Long Walks, Concerts and Plays, Bowling, Writing Short Stories.

Description

Bruce is 52 years old, he took an early retirement to focus on his family and hobbies. He spends a lot of his time volunteering at an orphanage and also visiting his children.

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What Bruce Wants

  • Individual Attention
  • Retirement Savings
  • Fraud Prevention
  • Hassle-Free Banking
  • Coupons based on spend pattern

Innovations That Deliver

  • Digital Branch
  • Hybrid Advice Solutions
  • Biometrics
  • Location Services
  • Effective Cash Management
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Refocus on Your Customers

The future of customer engagement in the era of digital banking depends on personalisation.

Identify your current and future customers, understand their needs and requirements and know how your financial services organization can cater to their unique demands.

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