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Social Media and the Contact Center for Dummies
Social media is transforming the landscape of communications at a never-before-seen pace. Individuals are embracing this new channel and expecting to have a consistent experience with every company.This book shows you how to easily integrate social media into any large or small enterprise to improve the customer experience, increase productivity, and simplify communications. By doing these three things alone, you can grow the size of your business audience.With this book, you find out the basics of using social media to streamline communications into your contact centre, how to become a leader in your industry by embracing this new channel, the benefits of using listening technologies to find and respond to social media inquiries, and so much more! Along the way, you come to realise the full communications potential of social media.
(pdf, 1333 KB | 25-Mar-2011)