What Kind of Experience Makes a Customer Happy Now?

Simon Harrison, Avaya CMO, and Kelvin Daad, SVP at TSYS, discuss how a great customer experience isn’t defined one way—it changes based on the device, the channel, and the demographic. And for today’s “everything customer”—who wants tailored, unique service for every touch—providing the desired outcome will take moving to a unified and effortless experience across applications, devices, and interactions.