Sports & Entertainment


Shaping the Connected World for Sports Fans in 2018 and Beyond

Grab your hot dogs. Grab a soda. Find your seats. It’s time for kick-off! The season for soccer is upon us as we usher in our fourth year at Avaya Stadium. The San Jose Earthquakes face off against the Minnesota United FC on Saturday March 3rd as the 2018 regular season for Major League Soccer begins.

While the #Quakes74 (and probably some of you) eat, sleep, and play soccer; here at Avaya, we tend to eat, sleep and shape a connected world. Especially in sports. Our smart stadium solutions are designed and deployed to bring technology and people together.

Spending on digital transformation (DT) technologies is expected to reach $1.3 trillion in 2018 globally. At #AvayaStadium, the transformation has already taken position, and is ready to play.

Leading with a mobile-first engagement environmental, the stadium is outfitted with the future-thinking software and hardware necessary to provide contextual, predictive, experiential engagement across the gameday experience.

Today’s fans are no longer passive spectators; they are active and seeking experience-driven touchpoints before, on the way to, during, and even after the match is over.

Touted as the first cloud-enabled stadium in the MLS, “cloud capabilities power fan experiences, team communications, and operational excellences that are all shaped by intelligent connections with Avaya Technology,” supports Mercer Rowe, Senior Vice President and General Manager, Cloud at Avaya. When you think Avaya, you think cloud.

That’s why, in our 4th season we’re proud to be part of a team that’s sold over a million tickets to 47 of 48 sold-out games since the inaugural season using advanced contact center technology.

Connecting Fans

Our ultimate game-winning goal is to provide technology that supports and adds-to the gameday experience not take away from or get in the way of it. This summer, the mobile app ecosystem turns 10. At first mobile apps were novelty, and at times a bit inconvenient. But now, mobile apps and a mobile-first mindset is driving the industry. Now, more so in sports than ever before.

The Avaya Stadium Mobile App is an integral part of the San Jose Earthquakes and Silicon Valley culture. It keeps fans and the community connected all season long with real-time, instant access to team info, league scores, Quakes activity stream, matchday insights, stadium details, services, amenities and more. Hosted in the cloud, the mobile app platform can scale from one user to 18,000 concurrent users in the stadium.

Equipped with the Avaya Stadium Mobile App, the San Jose Earthquakes were also one of the first MLS teams to go with 100% digital tickets for a seamless experience though the front gates right to your seat. We know in an app economy; you don’t want to switch between multiple apps. It’s about a one-app approach to your favorite team. That’s why integration with other services and vendors like Ticketmaster for easy ticket management, and an MLS data API up to the minute live and post-game data across the league enable us to provide a comprehensive in-app experience.

Connecting Business Opportunities

But we now know, it’s much more than just the fan that’s impacted. Seamless, reliable, and efficient experiences must now extend to other stadium channels such as the team’s themselves, operators, club owners, support staff, contact center agents, vendors etc. To cover the full spectrum, stadiums and arenas must be outfitted with world-class Wi-Fi, interactive displays, user-friendly mobile apps, business intelligence systems, smart sensors, as well omni-channel tools, and dashboards that keep everyone connected to everything.

It’s important to keep in mind also, that business can happen anywhere and at any time. It’s mobile and fluid. That’s why we’ve built the largest Executive Briefing Center in the world. True, our primary EBC is located at our Santa Clara headquarters, but with the proper DT tools in place, we’ve placed an EBC right into Avaya Stadium, fully utilizing Avaya technology and solutions already in place inside the venue for out-of-the-box, on-demand customer meetings, executive briefings, and even client appreciation events.

Essentially, Avaya Stadium is already outfitted with a superior communications infrastructure, state-of-the-art audiovisual capabilities, social touchpoints, Wi-Fi, jersey, cleats and all. Factor in customer engagement, team engagement and cloud solutions… this in-stadium EBC is ready to play ball.

Avaya extends the reach of their Santa Clara headquarters and increases their EBC footprint by 132,551 square feet adding immeasurable space for briefing rooms and gathering areas while increasing its capacity by an additional 18,000 persons by showcasing executive-level touchpoints throughout Avaya Stadium.

But we know requirements can vary from meeting to meeting, event to event, gameday to gameday, so it’s important our environments are flexible, scalable, and ready to meet the demands of the modern customer, fan etc. But what do modern customers and fans want? Mobile-first, mobile-ready, on-the-go capabilities.

Connecting Each Other

It’s a fact that consumer-facing business need to digital thinking and technology cross-functionally to their operations, marketing, sales, fans etc. It’s these types of innovations that drive smart stadiums, like Avaya and #AvayaSports, to create on-site capabilities faster, smarter, a more meaningful for an all-access, all-inclusive engagement experience.

In addition to the opening game on March 3rd, we’re here all season so be sure to visit the Avaya Fan Engagement booth and let us know what you think as we go #ForwardAsOne. Talk, tweet, or tune in as we kick-off a new season cheering on our hometown heroes #Quakes74. Connections happen here at #AvayaStadium.

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