Sports & Entertainment


Avaya Is Franchise Quarterback for WBL Services for the Big Draft

Are they quicker than fast? Do they have good hands? How’s their lateral agility? Are they fluid? At the annual player selection meeting, these are all things you look for. When it comes to drafting eligible college football players for your team… you use strategy and are looking for those niche players that fill in gaps in your team, are dependable, reliable and have growth potential to get you to your end goal. When it comes to drafting technology partners to support the most important phone calls teams will make all year long… you pick Avaya and WBL Services as your franchise quarterback. Nine years and counting!

When it comes to shaping a connected world, Avaya’s 21st-Century technology and solutions will serve as a mobile command center for powering media communication, player activation, fan activation, and radio broadcasters. The Big Draft 2018 site will encompass the field, stands, and outdoor plazas that combine together to create an all-encompassing draft day atmosphere.

Running for 3 days straight, the event encompasses FanFest, OnLocation experiences, NFL legend meet and greets, locker room tours, and even a glamorous red carpet entrance for prospects for over 250,000 fans, vendors, sponsors, and staff. But, it takes 6 months of planning, and a solid week of installation where tech crew place the cables, configure the programming, test the equipment, and get it up and running for the main attraction - the draft. The consistent overlay is the Avaya platform powering real-time communications and back-of house operations.

On day 1, a trade line is put in. When the trade is made, a call triggers chain of actions straight to NFL management and ultimately to the player, the teams and the fans through an open bridge. The deceptively fast-paced decision making happens inside a war room for each of the 32 league teams, configured with 2 chairs for the prime decision makers and outfitted with the Avaya Equinox™ Experience.

These war rooms are where all the behind the scenes action happens the moment a team enters negotiation battles with other teams, coaches, and scouts. Every phone is a little different from venue to venue, office to office, so a flexible system is necessary... and the Avaya Aura Platform plugs right in. Across devices. Across systems. Across channels. The requirements for each war room vary and the privacy is a top concern, so the whole environment has to be secure, reliable, and omni-device compatible.

Careers are being made for a lot of young men. It’s a pivotal moment in their life and due to the live nature of the event, the whole thing is being broadcast across national television networks (including ESPN). Players and families are on-site, but calls and alerts are being made back to hometown demographics to relay the final decisions. This calls for something that is 100% reliable and secure, which is why Avaya’s legacy and technology makes for the ideal solution.

At this 83rd annual meeting of the National Football League, the Big Draft is being held at AT&T Stadium, home of the Dallas Cowboys, in Arlington Texas from April 26 to 28, 2018. Spanning 150 acres, the entertainment mecca houses 3,000 LCD displays, a 160 feet long HD video boars, and capacity to seat 100,000 fans. Given that the location of the draft changes every year, AT&T Stadium is poised with a good base for Avaya and WBL Services to meet the logistical needs to set up camp.

The difference in this year’s host venue is that the team cables will be directly on the stadium turf. Rather than looping through halls and conference rooms with previous locations. Avaya technology will literally be on the field of play. It’s our starting lineup, offense, and defense. The entire complex will be laced with Avaya’s Communication Manager for up-to-the-minute broadcasting to the fans, instant actions for operations, and real-time reporting for in-house media. The technology is so agile; it can scale up rapidly and dynamically to adapt to new environments each year and tie all locations together on the Avaya cloud.

With failover in place, if the power goes down, communications stay up. We definitely consider that first round draft potential! But as Co-Founder and CEO of WBL Services, Bill Lipscomb puts it “With a robust Avaya platform, we don’t have to worry about communications failures.” It’s redundant and it’s backed up. Just like any winning team strategy should be at the #NFLDraft with #AvayaSports.

About WBL

WBL Services provides cutting-edge telecommunication services and support for CenturyLink Field and Event Center in Seattle. WBL also provides telecommunication services for large sporting events, trade shows, conferences and special events throughout the world, earning them a reputation for providing trustworthy, secure and customer-centric services.

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