Genting Hong Kong is a leading global leisure, entertainment and hospitality enterprise, with core competences in both land and sea-based businesses including Genting Cruise Lines comprising of Star Cruises, “The Most Popular Cruise Line in Asia”, Dream Cruises, “Asia’s Luxury Cruise Line”, and Crystal Cruises, “The World’s Most Awarded Luxury Cruise Line”, along with German shipyards MV Werften and Lloyd Werft, prominent nightlife brand Zouk, and Resorts World Manila (“RWM”), an associate of Genting Hong Kong.
Star Cruises pioneered the cruise industry in Asia in 1993. Today, it is one of the “Top 50 Asian Brands” offering a unique “Total Freedom” cruise concept and first-rated Asian hospitality on its acclaimed fleet comprising SuperStar Virgo, SuperStar Gemini, SuperStar Libra, SuperStar Aquarius, Star Pisces and The Taipan.
The company understands that to stay on top, it must always be continually transforming to give its customers the best experience in the industry. With Avaya’s Customer Engagement solution, Star Cruises’ guests benefit from top-notch service and added convenience across every touch point, internally and externally.
Star Cruises receives numerous bookings and inquiries from both travel agents and the public across the region. One of its biggest challenges was efficiently managing the high volume of daily calls – whether from ship to ship, ship to shore, or shore to ship. By leveraging Avaya’s contact centre and voice solutions, Star Cruises now has seamless global connectivity with multi-channel communications in addition to handling both inbound and outbound calls.