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Avaya Wins Frost & Sullivan Product Leadership Award for its Public Safety Solutions

Santa Clara, Calif. – December 3, 2019 -- Avaya Holdings Corp. (NYSE:AVYA), a global leader in solutions to enhance and simplify communications and collaboration, today announced it has been awarded with Frost & Sullivan’s 2019 North America Product Leadership Award in the enterprise safety solutions market for Public Safety Solutions.

Frost & Sullivan honored Avaya and its Public Safety Solutions at its “Excellence in Best Practices” awards gala held December 2, 2019 in San Antonio, Texas.

The firm recognized the Avaya SENTRY™ solution by 911secure and Avaya’s deployment of the RapidSOS NG911 Public Safety Clearing House in 2019 for empowering public safety answering point (PSAP) operators with highly accurate location details. The solutions use site-based device discovery and tracking protocols that provide information from wired/wireless IP device connectivity, analog/digital technology record import, or remote off-premise positioning. When an emergency call is made, SENTRY™, provided by Avaya, determines the phone’s physical location and immediately collects additional relevant data in the building. Supplemental information such as specific floor plans and Hazmat information is also pulled and collected. Because of Avaya’s ability to update the record in near-real-time, the solution dynamically associates numerous data points that further validate the location of the device.

Along with its ability to identify the caller’s precise location, the Avaya SENTRY™ solution by 911secure pushes real-time incident notes to first responders and on-site managers that include data from virtually any sensor, device, or tabulation without the need for new hardware. The application is available for any PBX system (hybrid or cloud-based services) and is tailored to each unique facility and environmental circumstance.

“We are honored to win this prestigious award from Frost & Sullivan, and are proud of our SENTRY™ solution for helping operators and first responders get the vital information they need in emergency situations,” said Mark Fletcher, Chief Architect Public Safety Solutions from Avaya. “With the abundance of IoT devices, we are only beginning to harness the wealth of data they provide to generate accurate and actionable incident intelligence.”

In order to connect quickly with these first responders that continue to operate with out-of-date technology based on traditional landlines, Avaya also partnered with RapidSOS, a technology company that provides a link between connected devices and emergency services. By partnering with RapidSOS, the Avaya SENTRY™ solution by 911secure is able to give highly accurate information to first responders through RapidSOS’s comprehensive database already being used by most public safety agencies nationwide, providing emergency responders with vital information such as floor plans, points of entry and multimedia from buildings.

Avaya’s leadership in communications solutions for public safety has also been instrumental in the passing of important legislation in the U.S., known as “Kari’s Law.” Kari’s Law requires multi-line phone systems like those found in hotels and offices enable direct dial to 9-1-1, direct routing to a 911 center, and on-site notification of a 9-1-1 call that includes a detailed “dispatchable location” to decrease response time. Signed in 2018, the laws go into effect February of 2020. Kari’s Law is named after Kari Hunt, who tragically died in her hotel room in 2013 after multiple failed attempts by her daughter to dial 9-1-1. The law is designed to ensure that anyone, anywhere can reach emergency services and that critical location data is provided with that call. Avaya joined with Hank Hunt, Kari’s father, to work tirelessly in getting this law enacted.

“We are all pleased to see Avaya receive this award for bringing together the applications that help solve the problem of Direct Access,” said Hank Hunt. “Raising awareness was the main goal of this legislation and that led to the development of some new capabilities to make it easy and affordable. Seeing the passion and commitment from Avaya in solving the Direct Access problem has left us with a calmness in knowing the right thing is being done.”

Frost & Sullivan evaluated and honored the SENTRY™ / RapidSOS Solution from Avaya not only for its rise in product demand but for the nurturing of the brand and its unique competitive positioning. Further details about Frost & Sullivan’s Research Methodology can be found here.

“Avaya is widely recognized for its commitment to public safety solutions and its industry leadership in this important segment of the communications market,” said Brent Iadarola , ICT Vice President, Frost & Sullivan. “By equipping first responders with enhanced incident intelligence and situational awareness in emergency situations, Avaya is truly making a difference in our communities. Congratulations to Avaya on this important recognition."

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector, and the investment community.


Alex Alias

Avaya Corporate Communications

Phone: 669-242-8034

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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