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Avaya’s Native Integration with Afiniti Enterprise Behavioral Pairing™ Receives 2019 Contact Center Technology Award from CUSTOMER Magazine

Honored for improving customer service technology and enhancing the customer experience

Unique AI and machine learning technology natively integrated in Avaya IX Contact Center solutions

Santa Clara, Calif. – October 17, 2019 – Avaya Holdings Corp. (NYSE:AVYA), a global leader in solutions to enhance and simplify communications and collaboration, announced today that Avaya Native Integration with Afiniti Enterprise Behavioral Pairing™ has been named as a 2019 Contact Center Technology Award winner, presented by CUSTOMER magazine.

“According to research on AI in the contact center, conducted by Vanson Bourne1 and sponsored by Avaya, 37 percent of organizations are challenged to provide an effective yet tailored approach to customer communications, and 34 percent have difficulty directing customers to the right channel to help them,” said Paul Lang, Head of Contact Center Marketing, Avaya. “Avaya and Afiniti have a unique, integrated solution for customers to utilize AI-powered contact center capabilities that greatly improve customer experience and agent productivity. We are honored that CUSTOMER magazine has recognized us with this Contact Center Technology Award.”

Avaya and Afiniti partnered to natively integrate Afiniti artificial intelligence (AI) and machine learning technologies into Avaya’s market-leading contact center solutions. Avaya’s partnership with Afiniti, the world’s leading provider of AI-based behavioral pairing solutions, provides organizations with unique AI and machine learning technology natively integrated in Avaya IX™ Contact Center solutions, providing inbound and outbound contact center capabilities that strengthen customer experience and agent productivity.

Afiniti Enterprise Behavioral Pairing discovers, predicts and affects patterns of interpersonal behavior to match customers with the best possible agents for inbound calls and outbound interactions by identifying subtle, valuable patterns of human interactions and uses them to measurably increase customer profitability.

Benefits Afiniti Enterprise Behavioral Pairing™ integrated into Avaya IX Contact Center solutions include:

  • Improved Customer and Agent Satisfaction – Discover and predict patterns of interpersonal behavior optimizing interactions between customers and agents leads to greater satisfaction and loyalty, improved quality of life, and enhanced revenue and profitability. Proactively contact customers regarding service and product needs, remind customers of upcoming appointments, alert customers to possible fraudulent account activity, communicate with customers using their preferred channels and collect customer satisfaction and other input feedback with surveys.
  • Increased revenues – Pairing customers with the best agent allows the agent to focus on increasing telesales conversion rates, customer retention rates, and cross- and up- sell opportunities. Improve collections efficiency, schedule appointments and sell, cross-sell, and up-sell more effectively.
  • Reduced outbound costs and complexity – Utilize AI integrations to help automate and agent assisted campaigns from a single campaign management system, reduce and shape inbound traffic to inbound agents and replace costly outsourced campaigns
  • Improved agent performance – Data is refreshed every 24 hours, contributing to ensure pairing accuracy and positive outcomes, mapping AI and machine learning to the constantly evolving and changing customer, customer experience, and agent experience.

“Congratulations to Avaya for being awarded a 2019 CUSTOMER Magazine Contact Center Technology Award. Avaya’s Native Integration with Afiniti Enterprise Behavioral Pairing™ has been selected for demonstrating innovation, quality and unique features which have had a positive impact on the customer experience,” said Rich Tehrani, CEO, TMC. “We’re pleased to recognize their achievement.”

This 14th-annual Contact Center Technology Award, presented by CUSTOMER Magazine, honors vendors and technologies that have embraced technology as a key tool for customer service excellence. This award distinguishes their success as innovators, thought leaders, and market movers in the contact center and customer care industries.

Results of the 2019 CUSTOMER Contact Center Technology Award will be published in CUSTOMER Magazine online and on TMCnet.

Additional Resources



Since 1982, CUSTOMER magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMER strives to continue to be the publication that holds the quality bar high for the industry. Please visit

About TMC

Through education, industry news, live events and social influence, global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. As a result, leading technology vendors turn to TMC for unparalleled branding, thought leadership and lead generation opportunities. Our in-person and online events deliver unmatched visibility and sales prospects for all percipients. Through our custom lead generation programs, we provide clients with an ongoing stream of leads that turn into sales opportunities and build databases. Additionally, we bolster brand reputations with the millions of impressions from display advertising on our news sites and newsletters. Making TMC a 360 degree marketing solution, we offer comprehensive event and road show management services and custom content creation with expertly ghost-crafted blogs, press releases, articles and marketing collateral to help with SEO, branding, and overall marketing efforts. For more information about TMC and to learn how we can help you reach your marketing goals, please visit and follow us on Facebook, LinkedIn and Twitter, @tmcnet.


Alex Alias and
Julianne Embry

Avaya PR

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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Source: Avaya Newsroom

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