Powerful Cloud Technology Digitizes Fan Experience for Avaya Stadium’s Sell-Out Crowds
Santa Clara, Calif. – March 06, 2018 – Avaya Holdings Corp. (NYSE: AVYA) When the San Jose Earthquakes kicked off their fourth season this weekend, attending fans were treated to an immersive, mobile-first game day experience that rivals anything else in sports.
Powered by cloud technology that can quickly scale to support the needs of the 18,000 fans who regularly fill Avaya Stadium, the Quakes’ refreshed mobile app is loaded with new in-app features and integrations that will enhance fan engagement all season long—before, after and during each game.
Enabling a 100% digital ticketing process, a new Ticketmaster® SDK integration will allow for easier ticket management, shorter lines and the easy transfer of tickets between family and friends. And, thanks to integration with Major League Soccer (MLS), fans can use the mobile app to view up-to-the-minute starting lineups, team schedules and real-time scores and statistics.
Leveraging its expertise and experience in technology that connects and shapes experiences, Avaya is helping drive digital transformation in the world of sports and entertainment. Taking an innovative approach to fan engagement that starts with a mobile-first mindset and a robust communications feature set, Avaya’s agile, scalable platform enables arenas and stadiums around the world to create a custom, mobile fan experience aligned to their own identity and brand standards.
Creating an engaging fan experience helps sport franchises such as the Quakes translate engagement into higher revenue by driving increases in ticket sales, corporate sponsorships and even stadium rentals. After selling out 47 of 48 games over the past three seasons, the Quakes’ investment in the fan experience has clearly paid off. To help deal with the steady demand for tickets, the Quakes’ sales and customer service teams rely on Avaya Aura and private cloud services to provide the tools and insights they need to resolve calls faster and enhance customer interactions.
With the Quakes’ first home game this weekend, fans were able to download the latest version of the Mobile App in the iTunes and Google Play stores. You can learn more about Avaya’s cloud-powered Sports Team Engagement Mobile App in this blog post or downloadable white paper.
“Our partnership with Avaya has allowed us to create a mobile-first fan experience that is second to none. We’re proud that Avaya Stadium has become one of the premier sporting venues for fan engagement and innovation.”
- Jared Shawlee, COO, San Jose Earthquakes
“Avaya’s cloud solutions deliver the personalized and mobile-first experiences today’s connected fan demands. We’re excited to see forward-thinking franchises like the Earthquakes use our technology and expertise to create engaging in-game experiences for their loyal supporters.”
- Mercer Rowe, SVP and GM, Cloud Services, Avaya
About San Jose Earthquakes
The San Jose Earthquakes are one of 23 teams in Major League Soccer. The club won MLS Cups in 2001 and 2003 and took home Supporters' Shields in 2005 and 2012. They are led by 2012 Volkswagen MLS Most Valuable Player Chris Wondolowski, one of the most prolific goal scorers in league history. The club opened its new home, Avaya Stadium, in 2015. The stadium holds 18,000 fans and is one of the most technologically advanced stadiums in MLS. The organization was originally founded in 1974 and was one of 10 charter members of MLS when the league began in 1996. The club’s non-profit arm, the Quakes Foundation, focuses on health and fitness initiatives for underserved youth in the Bay Area. For more information about the Earthquakes, log on to www.sjearthquakes.com.
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya provides a complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or as a hybrid solution. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.
Source: Avaya Newsroom