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Smart Link Creates Saudi Jobs, Invests in KSA Skills Development with Avaya Contact Center Expansion

Expansion adds 600 agent Seats to Middle East’s largest contact center; Smart Link providing training and employment opportunities for Saudi females

Santa Clara, Calif,  8 May, 2017: Smart Link Contact Centers, a leading business process and contact center outsourcing provider in Saudi Arabia, today announced with Avaya, the completion of an expansion project for its contact center in the Kingdom, with the addition of 600 agent seats creating employment opportunities for Saudi citizens.

The company is deploying contact center solutions from Avaya to meet growing demand from public-sector organizations to engage more effectively with citizens, as the Kingdom launches a range of initiatives in alignment with Vision 2030. Smart Link delivers flexible solutions and services to more than 50 organizations in the Kingdom, and the expansion of its operations will enable the government to increase the deployment of digital services. 

Smart Link, the largest business process outsourcing center in the Middle East, is committed to the recruitment and training of Saudi females, with over 70 per cent of its workforce today being women. As a subsidiary of Al-Khaleej Training & Education, the largest network of training centers in Saudi Arabia, Smart Link employees are some of the best qualified customer service representatives in the Kingdom, and the new roles will enhance skills development for citizens.


Safwan Al Khatib, Senior Vice President of Al Khaleej Group and Managing Director of Smart Link said: “At Smart Link, we aim to support the vision of the government by providing the latest communication solutions to connect government and private organizations to their customers. This offering is elevated by building strategic alliances with leading companies in this industry. Leveraging our strategic partnership with Avaya, we have further expanded to meet the growing communication needs of our government customers, raising the citizen experience in Saudi Arabia to new heights. The addition of 600 new agent seats will significantly contribute to raising customer services to the highest international quality standards.”

Nidal Abou Ltaif, President, Avaya International, said: “Our strong partnership with Smart Link has made us the best choice to provide for the latest contact center expansion with the latest communication innovations from Avaya. Smart Link is committed to providing unmatched services to many prominent organizations in the Kingdom and has earned the prestigious status of the best business process and contact center outsourcing provider in the region by providing the best available solutions in the market.”

He added: “Smart Link also has a unique competitive advantage with Al Khaleej Training and Education, which provides the support required to contribute significantly to the Vision 2030. With the hiring of women in the workforce, the company is committed to training and developing its human talent. At Avaya, we also have an ongoing process to support the female workforce in Saudi Arabia and take pride in being one of the initiators in hiring Saudi women.”

About Smart Link
Smart Link is a subsidiary of Al-Khaleej Training & Education, the largest network of training centres in KSA and the GCC region. Smart Link is one of the biggest outsourcing call centres and BPO Service providers in the region with state-of-the-art technology and capacity to accommodate mega-sized volume of agents.

The pioneering, award-winning Riyadh-based company provides outbound and inbound teleservices for various business activities including lead generation, inbound customer service, help-desk, appointment scheduling, market research, surveys and client retention. Using the most advanced contact centre technology in the industry and qualified customer service representatives, Smart Link is dedicated to helping organizations increase their business performance and strengthen their customer service. Smart Link’s client list includes prominent organizations and government agencies in various fields of mission critical pivotal service inclusive of banking, energy, water services, tourism, telecomm, insurance, aviation, public services, E-learning and fast food.

About Avaya
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications with integrated, secure networking— offered on premises, in the cloud, or a hybrid. Today’s digital world requires some form of communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.



Corporate Communications, North America

Corporate Communications, North America


About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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