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Avaya Supports the 2017 IIHF World Junior Championship

Sponsors annual holiday tournament and enables more connected fan experience via wireless technology at the Bell Centre - an Avaya ‘Always On Stadium’

Markham, Ontario – December 20, 2016 – For millions of Canadian hockey fans, the IIHF has become a holiday tradition. This year Avaya will be prominent among the enthusiasts as both a sponsor of the event and provider of wireless, fan engagement technology covering the Bell Centre, one of two venues hosting the tournament.

For Avaya Canada, the company’s sponsorship is driven by its passion for hockey and the ability to lend its fan engagement technology to promote positive hockey experiences. The sponsorship includes several elements that will be visible in both of the two host venues, including the Bell Centre in Montreal and the Air Canada Center in Toronto.

Fans attending the Bell Centre in particular will also find a number of accommodations facilitated by Avaya Networking that can make their experience more enjoyable. An Avaya “Always On Stadium,” the Bell Centre has deployed more than 500 wireless access points for ‘Olympic[1]’-quality coverage to connect personal, mobile devices anywhere in the venue. Fans can experience such features as ‘ticketless’ entry, food ordering and delivery from their seats via a custom app built for the Montreal Canadiens, learn more about the team and players, view online stadium maps, and purchase tickets for upcoming games. 

The Bell Centre attracts over a million visitors a year and is the site for hundreds of events annually, including home games for the local NHL team, the Montreal Canadiens. The 2017 IIHF World Junior Championship starts in Toronto on Dec. 26 and wraps up with the gold medal game in Montreal on Jan. 5.


“The global importance of the IIHF World Junior Championships is why Avaya was eager to sponsor the tournament. There’s no doubt that Canadians are in for a treat this holiday season, and we couldn’t be more honoured to be part of the action.”
Luc Deschênes Vice-President Eastern Canada, Avaya Canada

Learn more about the technology powering the Bell Centre


About Avaya
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications with integrated, secure networking— offered on premises, in the cloud, or a hybrid. Today’s digital world requires some form of communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.

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[1] Avaya Networking technology was used at both the Vancouver and Sochi Olympics

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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