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Avaya honours energised UK partner community at Avaya EDGE London 2018

Senior executives outline growth opportunities for 2018; UK Partner of the Year Awards recognise partners’ outstanding contribution, commitment to innovation, and focus on Avaya customers

London—  2018— Avaya will focus on “People, Partners and Customers” to ensure success in 2018 and beyond, senior executives told more than 200 delegates from the partner community at the London stage of the Avaya EDGE World Tour. The event concluded with the prestigious Partner of the Year Awards, with leading partners being recognised for their outstanding support, contribution and commitment to innovation.

The Avaya EDGE World Tour comes at an exciting time for Avaya, following its restructuring and listing as a public company. For 2018, Avaya is focused on building on its leadership positions in contact centre (CC) and unified communications (UC), while increasing investments in emerging technologies that will meet the evolving needs of its customers and drive growth for Avaya and its partners.

Ioan MacRae, UK Managing Director, said: “By leveraging our investment in cloud offerings, and our advancements in disruptive technologies like AI and blockchain, we are ready to equip our customers, partners, and teams with the tools to meet today’s digital business needs. I am proud to say that I believe the UK team is in its strongest state ever, and is ready to work closely with our partners and customers to transform the communications landscape.”

Avaya will provide partners with opportunities to grow revenue and margins this year, MacRae told delegates, including the #Loyalthy2gether programme, which is designed to help Avaya’s most valuable  asset – its customer base on older platforms. The programme provides CS1000 customers with a range of options to take their communications and collaboration solutions capabilities to the next level, enabling  fast and secure digital transformation of the customer and employee experience..  

The highlight of the EDGE event was the UK Partner of the Year Awards, which celebrated leaders across a range of categories for outstanding growth, innovation and deployments. The following winners were announced:

  • UK Enterprise Distributor of the Year: Westcon
  • Contact Centre Partner of the Year: Sabio
  • Powered By Cloud Partner of the Year: 6 Degrees
  • Private Cloud Deployment of the Year: BT Wholesale and 4net Technologies
  • Enterprise Growth Partner of the Year: IP Integration
  • Midmarket Growth Partner of the Year: Formation Tech
  • Innovation Partner of the Year: 4net Technologies
  • Project of the Year: Sabio

Fadi Moubarak, Vice President, Channels, Avaya International, said: “I’d like to congratulate all of our award winners for their commitment to customers and their passion for results over the past year. Meeting the partners at the Avaya EDGE World Tour events across EMEA has been an inspiring experience, as I’ve seen first-hand the massive energy and appetite for innovation and growth that our partners have, and their commitment to work with Avaya to give our customers the technologies they need to succeed.”   

Reflecting the focus on people, partners and customers, this year’s awards also honoured respective winners’ account managers within Avaya, highlighting the journey that both Avaya and partners have been on to ensure their customers’ success, and under the banner of Avaya’s Loyalthy2Gether program.

Steve Joyner, EU Channel Lead, Avaya International, said: “There has been a lot of work and effort over the past year from both our own people at Avaya, and from our partners to help customers achieve their digital transformation objectives. We see it as a true partnership. When our partner wins, we win, and want to see both our partners and our own people celebrate that achievement together.”   

The Avaya Edge World Tour is a partner-focused roadshow that has already visited India, Dubai, France and the Netherlands, and continues throughout February 2018 with dates in Germany and Sweden.

About Avaya
Avaya Holdings Corp. (NYSE:AVYA) enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact centre and unified communications— offered on premises, in the cloud, or as a hybrid solution. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

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Source: Avaya Newsroom



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