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Citizens Advice Scotland Calls On Avaya

NHS Scotland patients receive nationwide independent advice

Guildford, UK – 2017 – Citizens Advice Scotland (CAS), the national element of the largest independent advice network in Scotland, has chosen Avaya to provide the technology behind the Patient Advice & Support Service (PASS), a new 0800 helpline service for anyone who wants to give feedback, or raise comments, concerns or complaints about NHS treatment in Scotland.

PASS is delivered by paid and volunteer advisers across the country. CAS required a system that could route calls to and from remote areas, seeking capacity in times of high demand, while still being intuitive and easy to use. CAS selected Avaya’s IP Office, a simple, powerful unified communications platform for phone, web chat and e-mail, that can easily scale according to inbound demand.

Avaya’s IP Office provides a one-stop software interface, which means advisers don’t need to learn multiple systems, nor continuously log in and out of different services. CAS provides a truly nationwide service across 26 locations, including the Highlands and Islands where connection speeds can be a challenge. IP Office can run effectively at different quality settings, which is invaluable for maintaining communication over lower connection speeds.

As a result of the upgrade, anyone seeking advice or support about NHS feedback can contact an adviser using the phone, email or web chat through the online portal, where they can simply click to call an adviser.  The service is available at every Citizens Advice Bureau in Scotland, with Patient Advisers providing support to generalist advisers. The service can be accessed face to face in a bureau, or via the helpline which is answered by Patient Advisers.

The system is already helping more clients than originally predicted. It now handles 300 calls per month, over three times the expected volume. Avaya’s distributed system has helped CAS deliver to its NHS customer service level agreement, which aims to have over 90% of calls answered within 30 seconds.

Anne Lavery, Chief Operating Officer for Citizens Advice Scotland, said: “The solution provided by Avaya allows the Citizens Advice network in Scotland to respond to provide a multi-channel offer which is responsive to client demands while maximising productivity, delivering real value for money. The 0800 number is an essential service for anyone who is not happy with the treatment they’ve received from the NHS in Scotland and needs free, confidential, and independent advice. Since we introduced Avaya IP office, the uptake to the service has been remarkable.

“The distributed telephony network allows a group of advisers in diverse communities across Scotland to work in a virtual team to provide a blend of face-to-face, telephone based and online advice. This uses the skills of the advisers nationally, without undermining local delivery, and removes the requirement for a large and expensive centralised call centre.”

Gerry Paton, Territory Account Manager Scotland at Avaya, said: “Together, Citizens Advice Scotland and NHS Scotland are transforming their operations by putting patient experience at the heart of their digital strategy. We are proud to have been able to design and deliver solutions for them that map to their specific needs and outcomes. CAS is now able to deliver an adaptable service which is already having a significant impact on the lives of hundreds of Scottish citizens.”

Patient Adviser, Sarah Walker, from East Renfrewshire CAB, said: “I have found the Avaya solution to be an easy, efficient and user friendly system. The visual elements such as the screen layout and the icons are very clear and self-explanatory so little training is required for potential users. The system is also responsive and consistent as you can see when calls are being received and the how long the current caller is waiting. You can also communicate with other users and supervisors on the helpline which is beneficial and useful in providing additional support.”

About Citizens Advice in Scotland

The Scottish Citizens Advice network is the largest independent advice service in the country.

The service is made up of:

  • the national umbrella organisation, Citizens Advice Scotland
  • 61 Citizens Advice Bureaux
  • the Citizens Advice Consumer Service
  • and the Extra Help Unit.

Our service has a footprint across every community in Scotland. This network of charities provides free, impartial and confidential advice across a range of locations and channels. The independent Citizen Advice Bureaux operate in almost 300 locations across Scotland: from city centres, to the Highlands and Islands. The majority of our clients (86%) access our service through a bureau.

About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or a hybrid. Today’s digital world requires some form of communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.


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