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Avaya Appoints Sheikha Na’amah Al Qassimi as General Manager for Dubai and Northern Emirates

UAE, Dubai – 2018, Avaya has announced the promotion of Sheikha Naamah Al Qassimi to the position of General Manager for Dubai and the Northern Emirates region. In this role, Al Qassimi will work closely with key customers to accelerate innovation in the UAE and deliver superior communications experiences.

An industry expert, Al Qassimi has held a number of senior roles at Avaya since joining in 2005, including Business Development Manager for the UAE, where she led the implementation of communications and collaboration solutions with major government, healthcare, and education accounts.  As General Manager for Dubai and the Northern Emirates region, Al Qassimi will ensure that Avaya’s technology strategy is aligned with local government initiatives and delivering solutions that meet regional customers’ business objectives.

“Dubai and the Northern Emirates are leading the way in adopting innovative solutions to overcome technology challenges and meet their citizens and residents’ needs. Sheikha will drive our technology direction in this region, and ensure that Avaya plays its part in supporting the digital ecosystem. Her commitment to the local market, passion for enhancing the customer experience, and desire to drive excellence in innovation make her the perfect fit for this strategic role.”  Fadi Hani, VP, Avaya Middle East, Africa, and Turkey.

“The regional leadership in Dubai and the Northern Emirates have a vision for how innovation can be harnessed to drive economic and social development. I fully share that vision, and I am committed to helping our customers achieve their digital transformation objectives and in helping to develop this key strategic market.” Sheikha Na’amah Al Qassimi, General Manager, Avaya, Dubai and Northern Emirates

About Avaya
Avaya is a global leader in digital communications software, services and devices for businesses of all sizes. Our open, intelligent and customizable solutions for contact centers and unified communications offer the flexibility of Cloud, on-premises and hybrid deployments. Avaya shapes intelligent connections and creates seamless communication experiences for our customers, and their customers. Our professional planning, support and management services teams help optimize solutions, for highly reliable and efficient deployments. Avaya Holdings Corp. is traded on the NYSE under the ticker AVYA. For more information, please visit

Cautionary Note Regarding Forward-Looking Statements
This document contains certain “forward-looking statements.” All statements other than statements of historical fact are “forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the use of forward looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," “our vision,” "plan," "potential," "preliminary," "predict," "should," "will," or “would” or the negative thereof or other variations thereof or comparable terminology and include, but are not limited to, expected feature releases, statements about future products, expected cash savings and statements about growth, exchange listing and improved operational metrics. The Company has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Company believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. The factors are discussed in the Company’s Registration Statement on Form 10 filed with the Securities and Exchange Commission, may cause its actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a further list and description of such risks and uncertainties, please refer to the Company’s filings with the SEC that are available at The Company cautions you that the list of important factors included in the Company’s SEC filings may not contain all of the material factors that are important to you. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in this report may not in fact occur. The Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Source: Avaya Newsroom


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