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Avaya Strengthens Support for South Africa’s Small and Medium Sized Enterprises Through Partnership with Even Flow Distribution

  • Under the partnership, Even Flow Distribution will supply and support Avaya’s market-leading range of contact center and unified communications solutions.
  • The two companies will focus on Avaya IP Office, the scalable, all-in-one business communications system designed to enable mid-size business success.

Johannesburg, South Africa – June 17, 2019 – As it continues to support the development of South Africa’s all-important mid-market business sector, Avaya Holdings Corp. [NYSE: AVYA] has partnered with Even Flow Distribution, a leading value-added distributor of unified communication, telecoms, video conferencing, wireless and networking technology, to brings its solutions to market.

Under the partnership, Even Flow Distribution will supply and support Avaya’s market-leading range of contact center and unified communications solutions, with a particular focus on Avaya IP Office, the scalable, all-in-one business communications system designed for mid-size businesses.

According to the Small Business Institute (SBI), South Africa’s SME sector currently employs 28% of the country’s workforce, and contributes up to 34% of its gross domestic product (GDP), according to the Banking Association South Africa. As a result, the mid-market economy is a key pillar in South Africa’s National Development Plan, a government plan to create 11 million jobs by 2030.

“This sector is bursting with opportunity, and to fully realise these opportunities, small and medium-sized enterprises in South Africa require innovative communication and collaboration technologies. With our presence across the country, we can provide this in the form of Avaya IP Office, which delivers the tools that South African businesses require to help them to thrive,” said Adrian Bush, Managing Director at Even Flow Distribution.

Available on-premise or through a cloud deployment hosted at Even Flow Distribution’s data center, Avaya IP Office provides a powerful set of tools to help streamline operations, centralize management, and reduce total cost of ownership for converged communications platforms.

And because it is built on open standards, Avaya IP Office provides easy application integration with Salesforce, Google, and Microsoft Office 365 – and can be easily integrated with an organization’s own tailor-made applications. Its contact center capabilities, meanwhile, enable even the smallest contact center to support sophisticated and satisfying customer interactions across voice, web chat, email and social media.

“With its market-leading capabilities, Avaya IP Office enables businesses to drive efficiencies and provide great customer experiences out of the box, meaning executives can focus on driving growth. Even Flow Distribution is the perfect partner to take the solution to market in South Africa – the company shares our values of customer centricity, innovation and industry expertise,” said Saifuddin Wagh, Senior Manager, Distribution – Middle East, Africa and Turkey, Avaya.


Alex Alias and
Julianne Embry

Avaya PR

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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Source: Avaya Newsroom

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