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Regional Partners Ecosystem Honored at Avaya Edge World Tour

December — As the region’s ICT community looks to simplify the adoption of emerging technology trends, Avaya has honored members of its partner community during the recently held Dubai leg of the Avaya Edge World Tour.

During the Tour, company executives explored how Avaya and its industry partners can design enhanced customer experience solutions that go beyond the digital experience, namely through the application of artificial intelligence, analytics, blockchain and the Internet of Things.

“Avaya is grateful to our partners across the region for their continued dedication over the past 25 years. As we begin on a new growth journey, we are focused more than ever before on our partners’ success and winning together to serve our customers,” says Fadi Moubarak, Vice President of Channels at Avaya International.

Avaya is confident in the future of the region’s ICT channel moving into 2018 with growth anticipated from countries where the governments have recently launched economic initiatives that depend both directly and indirectly on technology. Most system integrators and resellers are, according to Moubarak, now focusing more on the business outcomes that customers are looking for rather than just product lifecycles. This is resulting in the need to integrate diverse technological solutions consumed in a combination of CAPEX and OPEX models.

The full list of award winners includes:

Contact Center Partner of the Year - SAMA Technology  
Mid-Market Partner of the Year - Pixcom Technologies LLC  
Unified Communications Partners of the Year - Future Technology L.L.C & Jawad Sultan Middle East Technology Company L.L.C.
Innovation Partner of the Year - Visiontech International 
Growth Partner of the Year - Mideast Data Systems/PACC 
Cloud Partner of the Year - TOPAZ 
Distributor of the Year - Aptec Distribution 
Automation Ecosystem Partner of the Year - Almato 
Analytics Ecosystem Partner of the Year  - Verint Systems
Blockchain Ecosystem Partner of the Year - Avanza Solutions

About Avaya
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit


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About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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