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Avaya Appoints Ioan MacRae as Midmarket Director for Avaya International

New role will focus on helping drive digital transformation in the SME and midmarket sectors

Guildford, United Kingdom; 2016: Avaya, a global leader in business communications software, systems and services, has announced the appointment of Ioan MacRae as Midmarket Director for Avaya International., focusing on Europe and the Africa, Middle East and Asia (AMEA) region. This role will see MacRae streamline Avaya’s midmarket strategy across these key regions.

In his new role, MacRae will be responsible for driving the adoption of Avaya’s midmarket portfolio, improving sales cycles and go-to-market strategies in key countries. Avaya’s midmarket solution is sold purely through its channel partners and MacRae will continue to focus on driving and developing opportunities for midmarket-TAMs, channel and distribution partners in the region.

MacRae has a wealth of sales and management expertise in the technology sector and a deep understanding of the industry. He joined Avaya in March 2014 as Midmarket Director for Europe. Previously he was General Manager, UK, Ireland and Greece for Westcon Group.

Ioan MacRae – Midmarket Director, Avaya International:
“I’m delighted to be taking on this role and continuing to build on our success across key regions. Avaya is delivering tailored solutions that help midmarket organisations achieve their digital transformation goals at their own pace and path, in a model of their choosing. I’ve been working closely with our partners to help them deliver solutions to drive growth and transformation and I will continue to do so. I’m also looking forward to working with the immensely talented people we have within our global Avaya team and driving the Avaya brand across a wider region.” 

Fadi Moubarak, Channel Leader – Europe and AMEA, Avaya:
“The midmarket remains at the core of our strategy due to the growth opportunity it represents for Avaya globally. Having been instrumental in driving the development and launch of our midmarket solution, IPO Powered Cloud – a key component of our cloud capability – I am confident that Ioan will continue to help drive our go-to-market strategy, and achieve equal and greater success in this new role covering a wider and more diverse region.”

About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, visit

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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