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Avaya named a Major Player in IDC MarketScape for Worldwide Enterprise Videoconferencing Equipment

Santa Clara, Calif. – July 18, 2016 – Avaya, a global leader in business communications software, systems and services, announced today it is named as a “Major Player” in the IDC MarketScape: Worldwide Enterprise Videoconferencing Equipment Vendor Assessment (doc #US41304916, June 2016).

               The report, which includes 11 vendors, indicates an upswing in the purchase of videoconferencing equipment for 2015 following three years of decline due to lower cost systems, software and cloud-based offerings. Further, according to IDC’s 2016 U.S. Enterprise Communications Survey the use of videoconferencing continues to grow, with 86% of respondents saying they currently use videoconferencing or plan to within 1-2 years.

                Avaya continues to emphasize videoconferencing as an integrated component of its unified communications and contact center portfolios. Avaya Scopia Video solutions are available as part of holistic suite offering, as well as a standalone system with flexible deployment options for on premises, from the cloud, or as a managed service. 

                Long noted for its simplicity and standards-based approach, Avaya Scopia has evolved to an end-to-end portfolio featuring all relevant infrastructure to serve multiple needs, including mobile, desktop, immersive, conference room, soft clients, etc.  Looking to the future, Avaya Breeze, Snap-Ins and the recently launched, wholly-owned subsidiary,  Zang, offer businesses the ability to embed video into a wide range of business applications, thus streamlining access and supporting growth of an increasingly popular and expedient form of rich communication and collaboration.


 “It’s interesting to witness the evolution of attitudes towards adoption of video in business: not too long ago, video was a luxury for high-end executives; then, a nice to have - depending on budgets. Today, meetings are regularly held with participants attending from hotels, corporate, branch and home offices, and contact centers to accelerate the productivity and mobility of today’s workforce. As digital business moves ever faster, it’s video that helps a company keep pace and often, get ahead of the competition.”

Gary E. Barnett, SVP and GM, Avaya Engagement Solution

About IDC MarketScapes

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market.  IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared.  The framework also provides technology buyers with a 360 degree assessment of the strengths and weaknesses of current and prospective vendors.

About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit


Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.

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About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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